The Audi Foundation connects to the old town of Saida, a quarter called Haret Audi.

The move to the hip and upcoming Port District makes for a more permanent residence.

A combination of signage formats address the needs of each outlet for maximum visibility.

The branding of re-seller outlets allowed for a long-term nationwide presence at a lower cost than a one-week TV commercial. Coffee and cigarettes were pretty much the only products with small shop lightboxes at the time, and after Cyberia, every other internet provider brand followed.

The billboard alarms the public to the fact that “The parliamentary elections have not been postponed since the civil war”. To make things more alarming, a strong association is made between the significantly larger "postponing elections" and "civil war": the first thing one reads on the billboard.

The Store’s signs mark the space on the inside walls and concrete floors rather than the conventional exterior retail signage.

The repetition of a mirrored logo on the original main sign further emphasizes the reading of the invisible bottle, this time seen from the back.

With the introduction of Over the Counter to Le Comptoir, a neon sign with both names replaced the previous one.

Instead of a flat printed surface with a lifeline usually shorter than the construction time, Quasar Tower’s construction site fence is a sheet of steel grating which provides an interesting visibility play, acts as a mounting board for images of the building and carries the industrial identity scheme towards a tactile materiality.

A simple sign identifies the boutique on the outside, but the main attraction is a tri-face prism billboard on the inside – part of the store design scheme by apractice studio – which takes on a set of alternating visuals and acts as a backdrop to the window display. For the store opening, the theme of the naked mannequins is maintained.

Putting up Sursock’s new institutional signature on the main sign – which blends itself into the exterior material scheme – was the primary announcement for the reopening of the Museum.

Through a playful approach that creatively uses the way billboards are printed in pieces of 8, this award-winning campaign uses a network of 800 billboards with 800 distinct visuals within a reasonable production budget. 16 different fabrics (equivalent to 2 billboards) were reproduced and the assembly of each billboard was left to Pikasso’s installation team who had to choose 8 pieces as long as the Wardé logo and the sale message appeared on every billboard. The result is a rich multivisual campaign with more than 149 million combinations (149,022,720 to be exact) that was only revealed once posted! Even with 800 billboards to fill, the chance of a combination repeating itself was close to zero.

An actual arrangement of fabrics was sewn to scale for this sale billboard campaign.

Whether with pen or flame, the temptation to fill an empty face is almost universal. In this case, some of the masculine features added onto clearly female silhouettes can be quite telling.