Cyberia
Consumer-driven, brand-centered – Lebanon, Jordan, KSA
1996 – Ongoing
  • WORK OVERVIEW
  • Rebranding
  • sales, marketing and communication
  • Cyberia Racing Team

We hold Cyberia in special regard. Not only does the work for the internet service provider rank quite high in our portfolio as an example of a successfully applied methodology that we truly believe in, but it’s also testimony to the importance of an agency-client dialogue. Simply put, without the collaborative spirit that exists between Cyberia and Mind the gap, the outcome of the work cannot attain the degree of radicalness it deserves:  complete integration between “image” and “message” where the brand is notably strengthened by becoming the unique central driver. Positioning is key here, and the way Cyberia acquired a larger than life consumer-brand status is not by chance but, literally, by design. The work began with a rebranding exercise that enabled identity and communication, advertising and marketing, to emanate from and remain in service of a single core conceptual framework – one that is still going strong to this day.

  • WORK OVERVIEW
  • Rebranding
  • sales, marketing and communication
  • Cyberia Racing Team
 

Design and communication agency

Mind the gap is a multidisciplinary design and communication agency based in Beirut and Doha, with thirty years’ practice in branding, packaging, publication, signage, exhibition, digital and information design, for local and international clients.

We work for a wide range of sectors, from institutional and governmental to corporate and commercial. Yet, our story is best told by our genuine interest and deep involvement in the arts and culture, design and architecture, and heritage sectors, which, over the course of three decades, has matured into a sharp expertise.

Eager to expand in scope and in sphere, we always welcome thought-provoking and meaningful projects commissioned by enthusiastic and purposeful people.

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