Cyberia
Consumer-driven, brand-centered – Lebanon, Jordan, KSA
1996 – Ongoing
  • WORK OVERVIEW
  • Rebranding
  • sales, marketing and communication
  • Cyberia Racing Team

We hold Cyberia in special regard. Not only does the work for the internet service provider rank quite high in our portfolio as an example of a successfully applied methodology that we truly believe in, but it’s also testimony to the importance of an agency-client dialogue. Simply put, without the collaborative spirit that exists between Cyberia and Mind the gap, the outcome of the work cannot attain the degree of radicalness it deserves:  complete integration between “image” and “message” where the brand is notably strengthened by becoming the unique central driver. Positioning is key here, and the way Cyberia acquired a larger than life consumer-brand status is not by chance but, literally, by design. The work began with a rebranding exercise that enabled identity and communication, advertising and marketing, to emanate from and remain in service of a single core conceptual framework – one that is still going strong to this day.

  • WORK OVERVIEW
  • Rebranding
  • sales, marketing and communication
  • Cyberia Racing Team
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