The Key
To your home away from home – Beirut
2015 - 2016
  • Identity and communication


The Key is an aparthotel founded on the concept of self-sufficiency where the room offering enables an experience that resembles that of everyday life. It exudes an air of confidence and comfort in its modern setting. The graphic design approach undertaken is clean cut and straight to the point, where the identity’s application throughout the hotel’s amenities retains the logo’s minimal play on typography and integrates it in the various messages. This consistent use of the typographic icon conceived for the hotel allows it to stand-in for the logo.

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