Sursock Museum
Modern and contemporary – Beirut
2011 – Ongoing
  • Work Overview
  • Identity Redesign
  • Way-finding
  • COLLECTION DISPLAY
  • COMMUNICATION
  • RESTO / STORE

The story of Sursock as a cultural institution began when Lebanese collector Nicolas Sursock, recognizing the need for institutional support of artists in Lebanon, left his mansion to the city of Beirut as an art museum upon his death in 1952. The Museum officially opened its doors in 1961 with the Salon d’Automne, an open call exhibition showcasing new art of the time, that was held regularly alongside a set of diverse exhibitions throughout most of the Lebanese Civil War and until 2008, the year the Museum closed for a major renovation and expansion. The works aimed at repositioning the Museum as a cutting-edge art institution, and were paralleled by the revisiting of the Museum’s identity, signage, exhibition and communication design in preparation for its grand reopening in October 2015 – a task as monumental as the architectural icon itself.

  • Sursock Museum-Communication logo grey

    Late blooming
    2015
    The structure of the revisited mark for the reinvented Sursock Museum aligns the bilingual name with the central floral emblem.
  • Sursock Museum-Building at night

    A true spectacle on the outside
    2015
    The Sursock Museum building, Nicolas Sursock’s former residence built in 1912, integrates Venetian and Ottoman elements that were typical in Lebanon at the turn of the century and is classified as a class A historical building by the Directorate General of Antiquities.
    Tagged: History
  • Sursock Museum-Auditorium interior

    A critical dialogue on the inside
    2015
    From “The Museum as... An International Symposium on Museum Futures”.
    Tagged: In space
  • Sursock Museum-Letterhead closeup

    Mind your language
    2014
    For an institution like Sursock Museum, with an audience reaching well beyond the city in which it dwells, the marriage between Arabic and English is consistently present on all levels. Here, the extension of the central line of the institutional mark and the introduction of a tightly knit pattern of the emblem provides a structural and visual distinction between the two languages.
  • Sursock Museum-GF floor directory

    Up, down and sideways
    2015 - 2016
    Sursock Museum’s anodized aluminum signs deploy a combination of silkscreened and cut-out treatments, as well as pictographic, diagrammatic and typographic elements that make it possible to integrate directional and identification information within a floor directory.
  • Sursock Museum-Auditorium sign

    Change of tone
    2015 - 2016
    The anodized aluminum, used here for the Sursock larger identification signs, subtly reflects the shade of the surrounding material on which it is also mounted.
  • Sursock Museum-Collection display interior

    Space, text, image…
    2015
    The Sursock Museum exhibition design elements – from wall texts to art work captions – often find themselves within a mosaic of beautiful things.
  • Sursock Museum-Regards sur Beirut mural

    Making it big
    2015
    Sursock’s below ground Special Exhibitions Hall is the Museum’s grandest both in terms of space and the exhibitions it hosts. This particular up-down vantage point calls for an equally grand announcement.
  • Sursock Museum-Exhibition posters

    Shifting identities
    2015
    Whether permanent or temporary, each of Sursock Museum’s exhibitions acquires its own particular identifying features while remaining true to the general communication scheme.
  • Sursock Museum-Program and visitor guides

    Handheld
    2015
    Sursock’s visitor and program guides are the essential printables for planning the visit and carrying it through.
  • Sursock Museum-Garden

    Let’s go outside
    2016
    The Museum garden is itself an exhibition space for some great sculpture works, and hosts the Sursock café (Resto) as well as the Museum Store.
    Tagged: In space
  • Sursock Museum-Resto Store sign

    Word by word
    2015
    The shared LED sign for the Sursock Museum Resto and Store alternates between the two when both are operational, can stop at one or the other when needed, and takes a much needed “rest” when both are closed. In addition, the full group of letters (never seen all lit at once) spell the word “restore” which has direct pertinence to the Museum’s history and practice.
    Tagged: Sign
  • Sursock Museum-Resto Store details

    Goods and goodies
    2015 - 2016
    The typographic signatures of Resto and Store are complemented by illustrations and Sursock Museum’s emblem-as-token respectively.
  • Sursock Museum-Store items

    Play on
    2015
    As part of the bigger mission for Sursock, a number of items were designed and developed for the Museum Store.
  • Work Overview
  • Identity Redesign
  • Way-finding
  • COLLECTION DISPLAY
  • COMMUNICATION
  • RESTO / STORE
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