22 Degrees
The ideal temperature – Lebanon
2010 – Ongoing

There’s something notably irresistable about giving form to an idea so simple, so straight-to-the-point, that it merits nothing more than an equally unambiguous graphic interpretation. With a name formed of two identical characters and the concept of the “ideal” temperature for human comfort, this brand identity for the distributors of Daikin – a brand of upscale air-conditioning systems – almost designed itself.

Back to top