Over the Counter
Literally – Beirut
2007 – Ongoing

In 2007, a plan for opening a store specializing in furniture, lighting and design products was in the works, and we were approached to articulate its complete identity scheme beginning with the most crucial of elements: its name. The cue came from the fact that the retail space would be shared with that of another client of ours: Le Comptoir. Its own appellation, French for “The Counter”, provided the obvious direction. “Over the Counter” not only makes reference to the common expression, but it also recounts the story of its inception: being added onto (or over) Le Comptoir. The typographic pun of the logotype, the elegant intricacy of the spirograph and the warmth of the color red drove the identity home.

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