Positioned at the gate of the city center, the project overlooks the port around which Beirut was historically developed. Architecturally, the design responds to its context by grafting elements that reference the port onto the residential building. Most notable is the crane feature – an icon of the port itself and a symbol of a city in the making. The work developed for this project adopts an informative communication approach and is a pure visual celebration of architect Bernard Khoury’s industrial aesthetic, both in print and on site.
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Quasar Tower-Logo
Quasar: a massive and extremely remote celestial object, emitting exceptionally large amounts of energy, which typically has a starlike image in a telescope.
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Quasar Tower-Full Set
Quasar Tower’s marketing set comes complete with a sales brochure and a digital presentation of the project.
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Quasar Tower-Details
The Quasar Tower color scheme is all about industrial tones.
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Quasar Tower-Inserts
Quasar Tower’s sales brochure can be customized by apartment type – a much more effective strategy for a potential client.
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Quasar Tower-Fence day
A fence of a different kind
Instead of a flat printed surface with a lifeline usually shorter than the construction time, Quasar Tower’s construction site fence is a sheet of steel grating which provides an interesting visibility play, acts as a mounting board for images of the building and carries the industrial identity scheme towards a tactile materiality.
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Quasar Tower-Fence night
At night, the calculated lighting of Quasar Tower’s fence delineates the site boundary and highlights the building images. The material of the fence blends into the urban environment and changes in its level of transparency as it reacts to variations in viewing angle and proximity.
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Quasar Tower-Website
Quasar Tower’s website carries detailed technical and design information about the building.
