Café Younes
Looking back, moving forward – Lebanon, KSA
2010 - Ongoing
  • Work Overview
  • Rebranding
  • 75th Anniversary
  • Space and Signage
  • Packaging
  • Communication

Much was happening with Café Younes when they approached us back in 2009 for a comprehensive rebranding mission. The once single-and-small iconic Hamra corner coffee shop had been expanding both in terms of product – adding food to the menu and diversifying the coffee range – as well as number of outlets. Moreover, the timing coincided with the establishment’s 75th anniversary, adding yet another detail to the complexity of the mission. Long story short, we wanted to articulate an identity built around authenticity. The drive was not fueled by a mere interest in “retro” graphics, but by a dialogue with Younes’ history through a design language: typographic gestures, subtle textures, a variable scheme of materials and delicate attention to detail. Concepts like the family business, the artisanal product, the rich heritage, and the place-bound operation resonated as identity pillars throughout the process. Amidst the wave of arbitrary appropriations of vintage styles and the trend of nostalgic reverie, Café Younes embraces its own authentic history as a positioning strategy.

  • Work Overview
  • Rebranding
  • 75th Anniversary
  • Space and Signage
  • Packaging
  • Communication
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