-
22 Degrees-Greeting card 2011
Festive forecast2011A scale of average temperatures on Christmas across the globe shows the ups and downs of Santa’s journey. -
MTG-Port district-Invite 02
Year one2011A year later, an e-vite maintaining the same illustration spirit of the previous year focuses on the shop façades and welcomes the latest addition to the District.Illustration: Jana Traboulsi -
MTG-Port district-Invite 01
Year zero2010For the opening event, illustrator Jana Traboulsi developed a representation of the street as a celebration of the locale. Only days after the opening, the streetscape significantly changed as it witnessed the complete destruction of one of its landmark buildings, and the illustration stands today as a valued documentation of what is no more. -
Café Younes-Free drink coupon
Staying on the line2010The diagonal hatching grid becomes a canvas for custom illustrations – a sort of 1-bit drawing at 45 degrees – down to the little details of shading and ornamentation. -
Cherry on the rooftop-Menu
With a cherry on top2011An illustration of a literal “cherry on top” was used as a pointer to the location of the lounge in the hotel. -
City Hill-Brochure cover opening
One at a time2012The City Hill sales brochure cover gives an option between a 3D rendering and the more interpretative illustration. -
City Hill-Brochure covers x 2
(Not so) identical twins2012 -
Cyberia-Greeting card 2015
Digi-knits2014In the spirit of the holidays, Cyberia's greeting card for 2015 mixes the pixel with seasonal knitwear. -
Insula-Branded items
A little more intimate2011With postcards and a tote bag, the marketing items for this building go beyond the cold and calculated sales brochure. -
Insula-Brochure covers
Two sides of the same coin2011A double-cover system allows for the sales brochure to be tailored per potential client between the more classical 3D rendering and the less conventional illustration. -
Jabal Moussa-Biodiversity booklet
The cast of characters2011No natural reserve experience is complete without a detailed inventory of the growing, moving, jumping, crawling and flying things that put the diverse in biodiversity. -
Jabal Moussa-Fold-out map details
Reading the map2010The map’s micro-level exposes the intricacy of the hatching treatment, and the key allows for the different codes to come together and paint a detailed and rich picture of the natural experience. -
Jabal Moussa-Fold-out map open
A world in your pocket2010Unfolding the map reveals general information along with a detailed site map with topography, vegetal cover types, flora, fauna, heritage sites and walking trails. -
Jabal Moussa-Logo before and after
Oak and wolf mountain2010The association’s previous logo – a circular device with an abstraction of the mountain, its top predator and most characteristic plant – was retained, but lifted to include a custom-drawn Arabic name and introduce the type and graphic treatments of the new identity scheme. -
Jabal Moussa-Signage 02
Non-alienating alien2010In context, the signs are not meant to blend into the environment, but to rather stand out as an honest, non-invasive, addition to the site. -
Jabal Moussa-Signage 03
Watch and learn2010The material scheme is consistent across sign types; these identification signs use it to tell you where you are, what you need to know and what else to keep an eye out for. -
MTG-KCS-Toy 02
Drape me a house2012For the toy collection, the designer commissioned artisanal wooden boxes made in Syria, a dying breed of sweets packaging. -
MTG-KCS-Object bags
Family of special edition bags grows2011Illustrations: Karen Chekerdjian -
MTG-KCS-Billboards
Fake stuff and whimsical layouts2011Illustrations and photo art direction: Karen Chekerdjian -
MTG-KCS-Magazine ads 01
Fake stuff and whimsical layouts2011Illustrations and photo art direction: Karen Chekerdjian -
MTG-KCS-Magazine ads 02
Fake stuff and whimsical layouts2011Illustrations and photo art direction: Karen Chekerdjian -
MTG-KCS-Opening bag
Urban fabric2010Only days after the opening, the streetscape significantly changed as it witnessed the complete destruction of one of its landmark buildings, and the illustration stands today as a valued documentation of what is no more.Illustration: Jana Traboulsi -
MTG-KCS-Opening invite and bag
All about place2010A particular aspect of the Store is its location in the up-and-coming Beirut Port District. For the opening event, illustrator Jana Traboulsi developed a representation of the street as a celebration of the locale. The illustration was featured both on the opening invitation, and the first edition of fabric bags with a more specific highlight. -
Le comptoir-Box open
Thinking inside the box2013The structure of the package was designed in a way where a single die-cut sheet can be stacked flat when stored, and put together without glue when assembled. In addition, the structural design allows for the box to act as an open display with bottles held firmly in place. -
Le comptoir-Boxes closed
A pack of packs2013The revisited packaging system simplifies the scheme into a single cardboard material, a single washed-out white, and many bottle shapes. -
Le comptoir-Catalogue covers
Iconic shapes2001Realizing that there is a typical bottle shape associated with a type of drink – red wine, white wine, whiskey, and so on – a series of icons was born, to be used on the product catalog as it changes from one year to the next.Photo: Nadim Asfar -
Le Gray-Signage 01
Design for art’s sake2011Since the hotel is known for the artwork it displays, the signage for the restaurants on the upper floors was printed on canvas to emulate the art that surrounds it. -
Matbakh and Maqha-Sweets and illustrations
The chef as designer2007Chef Nicolas Audi’s background in design shines through his gorgeous sketches for planning the sweets arrangements.Photography: Elie Semaan -
Over the Counter-Pain vin invitation
Bread and wine, no sacrament intended2008For this special event of designer breads and wine tasting, the invitation makes use of these charming references from “Duden Français” visual dictionary and carefully assigns the colors in service of the common message. -
Over the Counter-Opening invitation
Frameworthy2007For the opening of Over the Counter (in Le Comptoir), oversized invitation cards, one version for each entity, were designed as high quality lithographs. -
Semsom-Branded items 01
Moving around2008Along with the pictorial scheme, the calligraphic corner device travelling across the tops, bottoms and sides of applications is a major recognition element in this identity. -
Semsom-Branded items 02
Flavour essentials2008The illustrations in this visual housestyle are of core ingredients – herbs and seeds – from the Lebanese cuisine, applied with many variations from a discreet low-contrast set on the side of the menu covers, to small icons on napkins and individual central images on coasters and traymats. -
MTG-Sursock museum-Resto menu
Good things inside2016 -
MTG-Sursock museum-Resto menu covers
Eat me, drink me2016 -
MTG-Sursock museum-Collection display illustrated caption
Center stage10-2015For free standing pieces, and to avoid a guessing game, an illustration is included with the caption. -
MTG-Sursock museum-Resto illustrations
A taste for drawing2015The illustration style adopted for the Museum RESTO maintains a kind of softness that befits its setting. -
MTG-Sursock museum-Store box and bag
Packed with care2015 - 2016Between the finely detailed building illustration, the delicate pattern and the floral kiss at the end, it’s easy to see how preciously Sursock STORE treats its items on offer. -
MTG-Sursock museum-Store cube toy
Shaping up10-2015The illustration on the bag of this mini construction toy tells you what you should aim for. -
MTG-Sursock museum-Store museum postcard
Hold some, fold some10-2015A heritage building like Sursock deserves a special postcard which celebrates just that. -
Sursock Museum-Resto Store details
Goods and goodies2015 - 2016The typographic signatures of Resto and Store are complemented by illustrations and Sursock Museum’s emblem-as-token respectively. -
Sursock Museum-Store items
Play on2015As part of the bigger mission for Sursock, a number of items were designed and developed for the Museum Store. -
MTG-Sursock museum-all marks
Levels of formality2014 – 2015The set of Sursock marks includes a framed communication logo, an institutional logo which operates in two languages at a time, and a Museum seal as the official administrative signature. -
MTG-Sursock museum-Visitor course
Back in circulation08-2015The expansion of the new Sursock Museum is mostly underground, with additional circulation spaces added on each side of the main building. The central entrance and symmetrical vertical navigation largely informed the planning of the way-finding system. -
MTG-Sursock museum-official seal
Official signature05-2015The Museum seal reproduces the cherished façade of the building, simplified for the inked stamp to retain most of its detail. -
MTG-Sursock museum-official seal stamp
Approved05-2015The seal – only to be used as an inked stamp and at a specific scale – complements rather than duplicates the existing logo on the letterhead. -
Women and Municipalities-Portrait interventions
More than just doodles2010Whether with pen or flame, the temptation to fill an empty face is almost universal. In this case, some of the masculine features added onto clearly female silhouettes can be quite telling. -
Women and Municipalities-Portraits
Striking absence2010The teaser posters for the campaign read between electorial portraits and missing person announcements. -
Women and Municipalities-Portraits in context
In your face2010 -
Women and Municipalities-Revealer billboard
Circulating the message2010 -
Women and Municipalities-Revealer poster
Facing the facts2010The message of the revealer poster begins by laying down the numbers: less than 4% participation by women in politics, and ends with “you have what it takes (you are missing nothing) to partake in decision-making”.
