Matbakh and Maqha – translating to kitchen and café respectively – are two of the spaces of Audi Foundation in Saida, Lebanon, where a range of traditional and artisanal food items such as pickles, jams, sweets, syrups and other Lebanese delicacies is prepared and served/sold. In addition to the visual identity, the wok for Matbakh and Maqha includes the packaging design for the different carefully prepared specialty products, themselves works of beauty by Chef Nicolas Audi.
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Matbakh and Maqha-Logos
Samir Sayegh’s unique style of the calligraphy strikes a balance between traditional and contemporary formal qualities.
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Matbakh and Maqha-Calligraphy
Original calligraphy construction by artist Samir Sayegh
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Matbakh and Maqha-Matbakh logo on image
Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan
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Matbakh and Maqha-Jars
Keeping the labeling system as simple as possible allows the delicately arranged jar contents to do most of the talking.
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Matbakh and Maqha-Loukoums prep
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Matbakh and Maqha-Loukoums box
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Matbakh and Maqha-Sweets and illustrations
Chef Nicolas Audi’s background in design shines through his gorgeous sketches for planning the sweets arrangements.
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Matbakh and Maqha-Maqha logo on image
Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan
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Matbakh and Maqha-Bottles on display
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Matbakh and Maqha-Bottles
It’s the inside that matters
Available in two sizes, Maqha’s waters and syrups need no further differentiation beyond the gamut of colors they themselves exude.
