Le Gray
Beirut’s modern-classic luxury hotel – Beirut
2011 – Ongoing
  • Identity and Communication

Le Gray, a reputable 5 star hotel in the heart of Beirut’s central district, is known for its luxurious accommodations and services. It boasts some of the top rated restaurants, bars, and cafés in the city and is also known for the coveted artwork it houses. As we were approached to boost the exposure of its outlets, particularly on the top floors, the design response to the brief was to revisit the existing visual identities, reinforce the presence of the outlets within the hotel’s signage system, and promote a better understanding of the outlets’ concepts, offerings and prized features through a set of eclectic, playful and lighthearted yet informative postcards that can be picked up in different locations throughout the hotel.

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