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A&A-Stationery details
A drop of Arabic2010Despite the all-English identity, the name has to feature at least once in the native language, and look as delicate while it’s at it. -
Audi Foundation-Soap Museum logo on image
All soap2004The Soap Museum logo completes the set of Audi Foundation marks.Calligraphy: in collaboration with artist Samir Sayegh – Photography: Photo Raffi -
Audi Foundation-Hammam Maqha Matbakh logos
Three marks, one spirit2001 – 2002Audi Foundation’s sub-marks are equally authored and memorable, and are united by their edgy forms and common Latin signature.Calligraphy: in collaboration with artist Samir Sayegh -
Audi Foundation-Haret Audi logo
Free form2001The Haret Audi calligraphy sets itself apart from the more geometrically constructed group of signatures. -
Audi Foundation-Logo
Authored signatures2001The unique style of the calligraphy strikes a balance between traditional and contemporary formal qualities.Calligraphy: in collaboration with artist Samir Sayegh -
Audi Foundation-Logo calligraphy
Original calligraphy construction by artist Samir Sayegh2001Calligraphy: in collaboration with artist Samir Sayegh -
Awan-Logo
Tea and time2009The name in Arabic, one of the language’s many uniquely nuanced words for the concept of time, becomes the central calligraphic emblem in this visual identity. -
Café Younes-Menus 02
Webs of color2010The CMYK grid lines – a main element of the Younes housetyle – are used to organize the menu sections and code it along the way. -
Café Younes-Logo before and after
So long old man2010The American commercial graphic mark with its framed portrait and ribbon element was replaced by an emphasis on typographic detail, history, a variable color scheme and a calligraphic element that switches between the two types of Younes outlets: coffee roaster and coffee shop. -
Café Younes-Menus 03
Calligraphy all the way2010The Arabic adaptation of the coffee menu for the Aley branch resorts to a fully hand-calligraphed content, from the titles and descriptions to the prices and fine print. -
Café Younes-Menus 01
Webs of color2010The CMYK grid lines – a main element of the Younes housetyle – are used to organize the menu sections and code it along the way. -
Café Younes-Logo
Fully loaded2010Although carefully composed into a single graphic device, the logo letterforms hold quite a few referential details: classical style variations, shadow treatments of hand-painted signs, a delicately made-up ligature and a calligraphy based on the original. -
Cyberia-Arabic logo
Cyberia in Arabic2002Calligraphy: in collaboration with artist Samir Sayegh -
Hammam-Logo on image
Soap and stone2007The traditional architectural features shine in the Hammam store and set the appropriate mood for tourists and local visitors alike.Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
Hammam-Logo
Authored signatures2001The unique style of the calligraphy strikes a balance between traditional and contemporary formal qualities.Calligraphy: in collaboration with artist Samir Sayegh -
MTG-KCS-Billboards
Fake stuff and whimsical layouts2011Illustrations and photo art direction: Karen Chekerdjian -
MTG-Makkah Western Gateway Competition-Logo
Tightly packed2002The counter-form-free calligraphy based on a square grid was developed in collaboration with artist calligrapher Samir Sayegh. -
MTG-Makkah Western Gateway Competition-Patterns
Pattern variations2002 -
Matbakh and Maqha-Maqha logo on image
Where it’s served2007Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
Matbakh and Maqha-Logos
Authored signatures2001Samir Sayegh’s unique style of the calligraphy strikes a balance between traditional and contemporary formal qualities. -
Matbakh and Maqha-Matbakh logo on image
Where it’s made2001Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
Matbakh and Maqha-Calligraphy
Original calligraphy construction by artist Samir Sayegh2001 -
Palestine c/o Venice-Covers close up
Back to the map2009The Arabic name is set in the style of calligraphy often found on traditional Arabic maps. -
Semsom-Logo and calligraphy
Cutting corners2008Based on calligraphic variations, the Arabic script in this bilingual identity becomes a graphic device that neatly corners itself in a square alongside the Latin name for the logo, but is free enough to allow some compositional independence for each of the languages.Calligraphy: in collaboration with artist Samir Sayegh -
Shawarmer-Bilingual logo with tagline
Added value2007With the revisited identity, the existing tagline, “All you want”, is literally extended. -
Shawarmer-Emblem before and after
From word and image to word-as-image2007The calligram – arranging the calligraphy to form a visual – creates a particularly interesting emblem that is not just more intricate but also more, well, shawarma-like. -
MTG-Sursock museum-main sign
Welcome back10-2015Putting up Sursock’s new institutional signature on the main sign – which blends itself into the exterior material scheme – was the primary announcement for the reopening of the Museum. -
MTG-Sursock museum-all marks
Levels of formality2014 – 2015The set of Sursock marks includes a framed communication logo, an institutional logo which operates in two languages at a time, and a Museum seal as the official administrative signature. -
MTG-Sursock museum-Communication logo on images
A chameleon of sorts08-2015The Sursock Museum communication signature readily dresses up for the occasion. -
MTG-Sursock museum-Communication logo red
Communication signature08-2015 -
Sursock Museum-Communication logo grey
Late blooming2015The structure of the revisited mark for the reinvented Sursock Museum aligns the bilingual name with the central floral emblem. -
MTG-Sursock museum-official seal
Official signature05-2015The Museum seal reproduces the cherished façade of the building, simplified for the inked stamp to retain most of its detail. -
MTG-Sursock museum-official seal stamp
Approved05-2015The seal – only to be used as an inked stamp and at a specific scale – complements rather than duplicates the existing logo on the letterhead. -
MTG-Sursock museum-Institutional logo
Institutional signature10-2014 -
MTG-Sursock museum-logos before and after
Common Thread10-2014The floral emblem from the previous Sursock Museum logo is retained, and its detail readdressed to fit the more contemporary typographic/calligraphic scheme. -
Sursock Museum-Letterhead closeup
Mind your language2014For an institution like Sursock Museum, with an audience reaching well beyond the city in which it dwells, the marriage between Arabic and English is consistently present on all levels. Here, the extension of the central line of the institutional mark and the introduction of a tightly knit pattern of the emblem provides a structural and visual distinction between the two languages. -
The Soap Museum-Logo
Authored signatures2001Samir Sayegh’s unique style of the calligraphy strikes a balance between traditional and contemporary formal qualities. -
The Soap Museum-Calligraphy
Original calligraphy construction by artist Samir Sayegh2001 -
The Soap Museum-Logo on image
A glimpse of times past2001Calligraphy: in collaboration with artist Samir Sayegh – Photography: May Arida -
MTG-Wardé-Overview-Calligraphy sketches
Signature attemps2008For our shot at revisiting the identity, a number of customized calligraphic signatures developed by artist calligrapher Samir Sayegh were considered. -
MTG-Wardé-Overview-Identity option 01
Potential identity2008Developed in collaboration with artist calligrapher Samir Sayegh, this calligraphic mark makes for a particularly intricate pattern. -
MTG-Wardé-Overview-Identity option 02
Potential identity2008Developed in collaboration with artist calligrapher Samir Sayegh, this calligraphic mark neatly acts as a dynamic corner device. -
Women and Municipalities-Portrait interventions
More than just doodles2010Whether with pen or flame, the temptation to fill an empty face is almost universal. In this case, some of the masculine features added onto clearly female silhouettes can be quite telling. -
Women and Municipalities-Portraits
Striking absence2010The teaser posters for the campaign read between electorial portraits and missing person announcements. -
Women and Municipalities-Portraits in context
In your face2010 -
Women and Municipalities-Revealer billboard
Circulating the message2010 -
Women and Municipalities-Revealer poster
Facing the facts2010The message of the revealer poster begins by laying down the numbers: less than 4% participation by women in politics, and ends with “you have what it takes (you are missing nothing) to partake in decision-making”.
