It is easy to see how any urban development endeavor in the city of Makkah would be no small feat. With around two million pilgrims and twelve million visitors per year, projects in Islam’s holiest city are always high-stake and high profile. This is clearly reflected in the design of the 2002 competition brief for the development of a new access corridor in the city. More kit than document, the brief comprises a hard-cover book and supplementary material presented in a custom-designed box, and is adorned with traditional elements such as calligraphy and arabesque with distinctly modernizing treatments based on the pixel/square, as well as lavish production techniques. It stands as a visual work with careful attention to information design and a thoughtful negotiation of the ornament.