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Biomass-Supermarket display 02
Logo as token2013The Biomass logo allows for the “bio” element to be used as a token for “organic”, expressing the brand as well as the category, and effectively owning it in the process. -
Biomass-Supermarket display 03
On our turf2013The Biomass organic supermarket corner became a reliable destination for keen organic consumers, wide with choice and variety, and capable of drawing in new members to the club. -
Biomass-Horeca stand
In the spotlight2013The Biomass stand in the HORECA 2013 fair establishes the brand’s unmistakable authority as Lebanon’s main farmer and supplier of organic produce. -
Biomass-Supermarket display 01
Notable presence2013The organic supermarket corner is basically a Biomass corner: a testimony to the leadership status of the brand. -
Café Younes-Table tents
Close-range communication2012 -
Café Younes-Posters
The things we say2012It might be a case of “how many fonts can you fit in one poster”, true, but the playfulness of typefaces and backgrounds on these frequently changing messages results in an attention-calling vibrancy inside the coffee shop. -
Fidus-Beiteddine banners
Walking through the festival2008The on-site banners for the sponsorship of the Beiteddine Festival take the idea of being location-specific to a whole new level, with messages tailored for each situation along the path of the audience from getting frisked at the entrance to leaving with an opinion about the show. -
Fidus-Film festival animation
Celebrating film the F way2008Opening all screenings of the Beirut International Film Festival, the typographic animation consistently received the first applause of the night. -
House of Today-Exhibition details
Give and take2012During the Confessions show, the visitor is informed at length and is also given the chance to talk back.Photography: House of Today -
Le Gray-Signage 02
Destination reached2011Every restaurant entrance welcomes its customers with a restaurant-specific logo printed on canvas. -
Palestine c/o Venice-Poster
Benvenuto2009In Venice, the event poster could be seen in the entrance of the exhibition venue as well as the streets of the city. -
Quasar Tower-Fence day
A fence of a different kind2014Instead of a flat printed surface with a lifeline usually shorter than the construction time, Quasar Tower’s construction site fence is a sheet of steel grating which provides an interesting visibility play, acts as a mounting board for images of the building and carries the industrial identity scheme towards a tactile materiality. -
Quasar Tower-Fence night
Shadow and light2014At night, the calculated lighting of Quasar Tower’s fence delineates the site boundary and highlights the building images. The material of the fence blends into the urban environment and changes in its level of transparency as it reacts to variations in viewing angle and proximity. -
Santiago-Store and sign
Street-store exchange2011A simple sign identifies the boutique on the outside, but the main attraction is a tri-face prism billboard on the inside – part of the store design scheme by apractice studio – which takes on a set of alternating visuals and acts as a backdrop to the window display. For the store opening, the theme of the naked mannequins is maintained.Top left photo: apractice studio. Lower left photo: Marco Piranelli -
Santiago-Opening teaser
A little tease2010A slightly flirtatious message conceals the works on the new store. -
MTG-Sursock museum-Elevator posters
The whats and the wheres10-2015On-site posters communicate on exhibitions and their respective spaces in the Museum. -
MTG-Sursock museum-Lobby posters
On show10-2015The exhibitions, both on show and upcoming, as well as the public program, are announced on both sides of the Museum lobby. -
Sursock Museum-Exhibition posters
Shifting identities2015Whether permanent or temporary, each of Sursock Museum’s exhibitions acquires its own particular identifying features while remaining true to the general communication scheme. -
Ubihome-Promotional Stand
Meet the solution2016 -
MTG-Salon d'Automne-Event poster
A polymorphous graph2016The axes switch and the proportions morph to adapt to each application’s format. -
MTG-Salon d'Automne-Labels
To each their own2016Each label contains a triangle that reflects the artwork’s medium and the artist’s age and gender. -
MTG-Salon d'Automne-Mural 02
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MTG-Salon d'Automne-Mural 03
Media and gender2016 -
MTG-Salon d'Automne-Voting poster and station
Audience choice award2016Bottom Right Image by Nabû Productions -
MTG-Picturing Identity-Poster in context
Picture in picture10-2015The exhibition poster with its play on scale is best experienced to size and in context. -
MTG-Regards sur Beyrouth-Poster lobby
Extending landscape10-2015On-site in the Museum lobby, the main exhibition in Sursock’s Special Exhibitions Hall gets a double-poster across which the main visual is spread. -
MTG-The City in the city-Poster
On the poster10-2015“The Selective Residence”, 2013, by Randa Mirza, was chosen as the main visual for the exhibition. Typographically, the poster uses a fittingly contemporary Arabic-Latin type duo designed by Pascal Zoghbi and published by the type foundry 29LT.
