Ubihome
Wherever you are – Beirut
2015 – 2016
  • Identity, Packaging and Communication

Ubihome is a security and automation solution designed to help users monitor and control their home when away from home. The design strategy focused on creating an approachable and relatable brand that is inviting to those who aren’t naturally interested in and attracted by such technology. Intimidating attributes that technological devices tend to convey were avoided, and images of people enjoying the outdoors are used as the main communication visuals. Vibrant colors dominate the product packaging along with a simple iconographic language designed to represent Ubihome’s devices and their functions.

 

Design and communication agency

Mind the gap is a multidisciplinary design and communication agency based in Beirut and Doha, with thirty years’ practice in branding, packaging, publication, signage, exhibition, digital and information design, for local and international clients.

We work for a wide range of sectors, from institutional and governmental to corporate and commercial. Yet, our story is best told by our genuine interest and deep involvement in the arts and culture, design and architecture, and heritage sectors, which, over the course of three decades, has matured into a sharp expertise.

Eager to expand in scope and in sphere, we always welcome thought-provoking and meaningful projects commissioned by enthusiastic and purposeful people.

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