-
Audi Foundation-Soap Museum logo on image
All soap2004The Soap Museum logo completes the set of Audi Foundation marks.Calligraphy: in collaboration with artist Samir Sayegh – Photography: Photo Raffi -
Biomass-Supermarket display 02
Logo as token2013The Biomass logo allows for the “bio” element to be used as a token for “organic”, expressing the brand as well as the category, and effectively owning it in the process. -
Biomass-Supermarket display 03
On our turf2013The Biomass organic supermarket corner became a reliable destination for keen organic consumers, wide with choice and variety, and capable of drawing in new members to the club. -
Biomass-Horeca stand
In the spotlight2013The Biomass stand in the HORECA 2013 fair establishes the brand’s unmistakable authority as Lebanon’s main farmer and supplier of organic produce. -
Biomass-Supermarket display 01
Notable presence2013The organic supermarket corner is basically a Biomass corner: a testimony to the leadership status of the brand. -
Café Younes-Abdel Aziz tiles and vinyl
Design synergy2011The vividness of the Younes space is the result of a tight rapport between graphics and interiors. The interior glass vinyl treatment clearly responds to the signature floor with its random geometric tiles and outlines the staircase along which framed fragments from Younes’s history lead the way. -
Café Younes-Byblos history wall
Make yourself at home2011With an irregular arrangement and a variety of frames reminiscent of family portraits in a domestic setting, the history wall marks landmark episodes in the establishments’s past and is one of Younes’s fixed spatial features. -
Café Younes-75 years space branding 01
Through the archive, literally2010Some features of the coffee shop had to be adapted to, with intriguing results. -
Café Younes-75 years space branding 02
Nooks and crannies2010The graphic archive is explosively celebrated, wrapping itself around the walls of the coffee shop, down to the little corners. -
Café Younes-75 years space branding 03
Spatial contribution2010In certain instances, the archival graphic – all graceful with its period charm – acts as a spatial and visual separator. -
Café Younes-Hamra interior 01
Looking out2010 -
Café Younes-Hamra interior 02
Spatial moments2010A more sober presence of the Younes visual archive remains post the 75th-anniversary celebration. -
Café Younes-Sodeco menu board
Menu on board2010For the mall outlet, a menu board sums up the goodies on offer through a playful approach to referential typography. -
Café Younes-Internal signage
Hatch on2010The Younes hatching treatment is translated onto the interior signage by engraving on thin zinc plates. It is worth noting here that prior to the smoking ban of 2012, there was another sign in some other corner saying: “smoke”. -
Cherry on the rooftop-Signage and Space
Cherry red2011 -
Cherry on the rooftop-Menu
With a cherry on top2011An illustration of a literal “cherry on top” was used as a pointer to the location of the lounge in the hotel. -
MTG-Gordon's Café-Dessert menu
Words of encouragement2012 -
MTG-Gordon's Café-Lunch and dinner menu
(Don’t) flatter yourself2012Simple yet expressive, these menus were designed to mimic the “Name Game”. The customers can never foresee the phrase that accompanies the menu handed to them. This makes for a conversation innitiator and sets the mood for a lighthearted setting. -
Hammam-Logo on image
Soap and stone2007The traditional architectural features shine in the Hammam store and set the appropriate mood for tourists and local visitors alike.Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
House of Today-Exhibition details
Give and take2012During the Confessions show, the visitor is informed at length and is also given the chance to talk back.Photography: House of Today -
Indigo on the roof-Menu
A touch of paint here and there2011The breakfast, lunch/dinner, and wine menus all maintain the same typographic layout but are each designed with a different art piece for the cover. -
Indigo on the roof-Signage
In the name of art2011A logo and brush strokes on canvas welcome the customers to the restaurant and give a lasting first impression of the outlet’s theme. -
MTG-KCS-Sign 01
What we’re about2010With an informal tone, the Store’s descriptor reflects the fact that it hosts the designed objects and furniture as well as items selected from here and there. -
MTG-KCS-Sign 02
(Mis)placing the signs2010The Store’s signs mark the space on the inside walls and concrete floors rather than the conventional exterior retail signage. -
Le Gray-Elevator Signage
Way to navigate2011 - 2012The signage in the elevator carries a black and white logo variation along with a floor number visual device. -
Le Gray-Signage 01
Design for art’s sake2011Since the hotel is known for the artwork it displays, the signage for the restaurants on the upper floors was printed on canvas to emulate the art that surrounds it. -
Le Gray-Signage 02
Destination reached2011Every restaurant entrance welcomes its customers with a restaurant-specific logo printed on canvas. -
Le Gray-Postcards 01
To grab2011Postcards displayed on racks throughout the hotel were designed as a tool of exposure suitable for a hotel setting. The phrase “What’s up?”, a play on words to allude to the top floor outlets and to the happenings, becomes the overarching theme of this communicative approach. -
Matbakh and Maqha-Maqha logo on image
Where it’s served2007Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
Matbakh and Maqha-Matbakh logo on image
Where it’s made2001Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
Santiago-Store and sign
Street-store exchange2011A simple sign identifies the boutique on the outside, but the main attraction is a tri-face prism billboard on the inside – part of the store design scheme by apractice studio – which takes on a set of alternating visuals and acts as a backdrop to the window display. For the store opening, the theme of the naked mannequins is maintained.Top left photo: apractice studio. Lower left photo: Marco Piranelli -
MTG-Sursock museum-Store opening hours
We are open2016 -
Sursock Museum-Garden
Let’s go outside2016The Museum garden is itself an exhibition space for some great sculpture works, and hosts the Sursock café (Resto) as well as the Museum Store. -
MTG-Sursock Museum-Auditorium identification sign
Destination reached2015 - 2016Large and perfectly centered within the wood panels, the identification signs for the main facilities command their share of attention. -
MTG-Sursock museum-Collection display caption
Keeping the link2015 - 2016The Collection Display captions are set on the same iodized aluminum used for the Museum signage system. -
MTG-Sursock museum-Collection display dark wall text
Reversed out10-2015The exhibition space alternates between white and dark grey walls. -
MTG-Sursock museum-Collection display illustrated caption
Center stage10-2015For free standing pieces, and to avoid a guessing game, an illustration is included with the caption. -
MTG-Sursock museum-Collection display installation
Exactness10-2015Installing the Collection Display captions with utmost precision. -
MTG-Sursock museum-Collection display library
From the archive10-2015The Collection Display extends into the Museum library with posters, original photographs and other archival documents. -
MTG-Sursock museum-Collection display posters wall
A Design history10-2015The posters of 49 years of Salon d’Automne, the previous Museum’s most regularly held exhibition, are part of the Collection Display. -
MTG-Sursock museum-Collection display signage
In a new light2015 - 2016The light from Sursock’s stained glass windows transforms something as simple as black vinyl on a white wall into a reflected spectrum. -
MTG-Sursock museum-Collection display wall text
On the wall2015 - 2016For the permanent collection exhibition design, the Museum’s main bilingual typographic scheme is used. -
MTG-Sursock museum-Elevator posters
The whats and the wheres10-2015On-site posters communicate on exhibitions and their respective spaces in the Museum. -
MTG-Sursock Museum-entrance signage
Double- sided2015 - 2016The floor directories on either side of the Museum’s entrance give a direct indication of the building’s main navigational routes. -
MTG-Sursock Museum-Floor signage
Upstairs downstairs2015 - 2016The floor directories, incorporating cut-outs, as well as pictographic, diagrammatic and typographic elements are Sursock Museum’s main way-finding devices. -
MTG-Sursock Museum-Floor signage reflection
Guiding Light2015 - 2016The anodized aluminum used for the Sursock signs reacts to daylight in a way that further emphasizes the cutout highlights. -
MTG-Sursock Museum-Identification signage
Space Identified2015 - 2016Identification signs range between text signs, sometimes with additional information, and straightforward pictograms. -
MTG-Sursock Museum-Library identification sign
Destination ahead2015 - 2016For the Museum’s main facilities, identification acquires a bigger and louder presence. -
MTG-Sursock museum-Lobby posters
On show10-2015The exhibitions, both on show and upcoming, as well as the public program, are announced on both sides of the Museum lobby. -
MTG-Sursock Museum-Orientation signage1
On the go2015 - 2016 -
MTG-Sursock Museum-Orientation signage2
On the go2015 - 2016 -
MTG-Sursock Museum-Regulation signage
Sense and orientation2015 - 2016Vinyl regulation signage supplements the navigational component of the signage system. -
MTG-Sursock museum-Resto space and uniform
In service2015 - 2016 -
MTG-Sursock museum-Resto-Store sign from inside
Through the glass2015It’s hard to miss how the RESTO/STORE composed logotype actually spells RESTORE, even in mirror image as it is here in the main sign seen from the inside. -
Sursock Museum-Auditorium interior
A critical dialogue on the inside2015From “The Museum as... An International Symposium on Museum Futures”.Photo: Sursock Museum -
Sursock Museum-Collection display interior
Space, text, image…2015The Sursock Museum exhibition design elements – from wall texts to art work captions – often find themselves within a mosaic of beautiful things. -
Sursock Museum-GF floor directory
Up, down and sideways2015 - 2016Sursock Museum’s anodized aluminum signs deploy a combination of silkscreened and cut-out treatments, as well as pictographic, diagrammatic and typographic elements that make it possible to integrate directional and identification information within a floor directory. -
Sursock Museum-Regards sur Beirut mural
Making it big2015Sursock’s below ground Special Exhibitions Hall is the Museum’s grandest both in terms of space and the exhibitions it hosts. This particular up-down vantage point calls for an equally grand announcement. -
The Soap Museum-Logo on image
A glimpse of times past2001Calligraphy: in collaboration with artist Samir Sayegh – Photography: May Arida -
Ubihome-Promotional Stand
Meet the solution2016 -
We grill-Banner
Lunch break2014The flexible skewer element expands and contracts to accommodate different messages. -
We grill-Hustle and Bustle
Hustle and bustle2014 -
We grill-Signage
The way of the market2014Every shop that opens in Leadenhall Market needs to conform to the traditional golden sign, the one and only branding-related rule for the market outlets. Applying the monochromatic logo subtly on the glass allows for both signs to coexist, without overpowering an onlooker’s view of the interior. -
We grill-Uniform
Eat in/out2006A black uniform is designed in stark contrast to the predominantly white atmosphere. -
Time Lapse of the 32nd Salon d’Automne Entrance Wall Installation
-
MTG-Salon d'Automne-Event poster
A polymorphous graph2016The axes switch and the proportions morph to adapt to each application’s format. -
MTG-Salon d'Automne-Labels
To each their own2016Each label contains a triangle that reflects the artwork’s medium and the artist’s age and gender. -
MTG-Salon d'Automne-Mural 01
The big reveal2016The line graph mapping the exhibited works takes on a physical manifestation in a string installation at the exhibiton entrance that welcomes the visitors. -
MTG-Salon d'Automne-Mural 02
-
MTG-Salon d'Automne-Mural 03
Media and gender2016 -
MTG-Salon d'Automne-Voting poster and station
Audience choice award2016Bottom Right Image by Nabû Productions -
MTG-Picturing Identity-Exhibition space 01
Haunted10-2015The dark rooms along with images of things past contribute to the exhibition’s slightly ghostly atmosphere. -
MTG-Picturing Identity-Exhibition space 02
On and off the wall10-2015The exhibition combines wall-mounted material with objects in a glass display table. -
MTG-Picturing Identity-Group Caption
Guiding captions10-2015In some collective captions, artifacts are easily identified with the help of placement diagrams. -
MTG-Picturing Identity-Wall text
On the wall10-2015Combined with the dark brown walls of Sursock’s Fouad Debbas Collection Gallery, the exhibition’s green shade gives a memorable color identity to the show. -
MTG-Regards sur Beyrouth-Banners 01
Under the sun10-2015Most of the banners identifying the main sections of the exhibition are strategically placed under the skylights to be bathed in natural light. The banners use a selection of engravings from the show. -
MTG-Regards sur Beyrouth-Banners 02
Focal point10-2015For some of the exhibition sections, the banners are placed at the end of line of vision. -
MTG-Regards sur Beyrouth-Installation
Putting it together10-2015Installing Regards sur Beyrouth’s exhibition material in Sursock’s Special Exhibitions Hall. -
MTG-Regards sur Beyrouth-Mural 01
Making it big10-2015Sursock’s below ground Special Exhibitions Hall is the Museum’s grandest both in terms of space and the exhibitions it hosts. This particular up-down vantage point calls for an equally grand announcement. -
MTG-Regards sur Beyrouth-Mural 02
Introductory note10-2015An 1850 quote on Beirut from Maxime du Camp, set for eye-level legibility, opens the exhibition. -
MTG-Regards sur Beyrouth-Poster lobby
Extending landscape10-2015On-site in the Museum lobby, the main exhibition in Sursock’s Special Exhibitions Hall gets a double-poster across which the main visual is spread. -
MTG-Regards sur Beyrouth-Subsections
Subsections10-2015The density of the Regards sur Beyrouth exhibition necessitates the sub-grouping of certain artifacts. -
MTG-Regards sur Beyrouth-Wall texts and captions
On the wall10-2015The exhibition wall texts are a straightforward grey on the wall, and the caption labels are set on an off-white paper that matches the exact shade of the paint. -
MTG-The City in the city-Bent caption
Flexible adaptations10-2015Some exhibition material required captions to be placed below the works which necessitated a particular bent backing format for easy visibility. -
MTG-The City in the city-Caption
On the wall10-2015A neutral grey paper is chosen as the backing for the exhibition captions. -
MTG-The City in the city-Exhibition space
State of the art10-2015The “City in the City” exhibition is a perfect example of Sursock Museum’s interest in contemporary practices, as well as its ability to accommodate diverse media and multiple -
MTG-The City in the city-Twin 1
1 of 210-2015 -
MTG-The City in the city-Twin 2
2 of 210-2015 -
MTG-The City in the city-Twin galleries
Twins10-2015Sursock’s Twin Galleries are located to the left and right of the Museum lobby. -
MTG-The City in the city-Wall text 01
On the wall10-2015The typographic scheme set by the exhibition’s main title travels across the rest of the exhibition design elements. -
MTG-The City in the city-Wall text 02
On the wall10-2015The typographic scheme set by the exhibition’s main title travels across the rest of the exhibition design elements.
