Serious, coherent, sharp… exactly what you’d expect from your legal representation.

A more somber look is adopted for general applications.

The identity scheme marries a cut-and-paste aesthetic with an attention to consistency.

The application of the Crystal Films mark shows how the CF circular element can be self-sufficient.

For the corporate image, the cold colors of finance are discarded, and a scheme more fitting for the optimistic messages takes its place.

Used here on the letterhead following page, the same-weight initials are isolated and act as a clean and straightforward alternative mark.

The letterpressed stationery composed for La Galerie Semaan abides by the idea of containment that the logo so strongly demonstrates throughout its applications.

The new Mitsulift identity maintains a poise and composure worthy of the company legacy.

The main scheme of dark blue – an age-old favorite with corporations – enables Misubishi’s three red diamonds to jump out on corporate applications such as forms and letterheads. Originally only three icons were included alongside the Lebanon-specific company name and the rest of the information. Later, this compositional structure brought in all six product-specific pictograms, as well as affiliation and accreditation marks, and the tagline we recently developed sitting neatly under the international company name.

Fixed on the margin line, the Sursock floral emblem can appear on its own as an identity token, and is the basic module for the pattern construction.