Founded in 1948, the Chekerdjian Estates and Developments Group are known in the Lebanese market for their unique take on development. Mainly focused on closely monitored upscale residential projects utilizing the latest construction technology, and recently dedicated to sustainable building, the specialized developers called for an equally “special” identity. The idea was to develop a house style based on reproductions of a cadastral map of Beirut, with carefully selected crops acting as the main graphical components on the different printed applications. With the introduction of a bright orange color and an information framing system, the result is a visual scheme that departs from the typical real estate language and communicates the importance of geographic context.
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Chekerdjian Estates-Logo
The understated logotype allows for the Chekerdjian Estates housestyle to become the primary recognition marker.
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Chekerdjian Estates-Stationery
The identity scheme marries a cut-and-paste aesthetic with an attention to consistency.
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Chekerdjian Estates-Stationery details
The revealed sections of the Beirut map play a different role on each application: spelling out the word “ville” on the letterheads and business cards, and using the image of “Beyrouth – Liban” as a continuation of the return address on the envelope, which also curiously reproduces a part of the map key.
