Chekerdjian Estates and Developments Group
Innovative constructions – Lebanon
1995 – Ongoing
  • Identity

Founded in 1948, the Chekerdjian Estates and Developments Group are known in the Lebanese market for their unique take on development. Mainly focused on closely monitored upscale residential projects utilizing the latest construction technology, and recently dedicated to sustainable building, the specialized developers called for an equally “special” identity. The idea was to develop a house style based on reproductions of a cadastral map of Beirut, with carefully selected crops acting as the main graphical components on the different printed applications. With the introduction of a bright orange color and an information framing system, the result is a visual scheme that departs from the typical real estate language and communicates the importance of geographic context.

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