Boghossian Genève
A family of innovative jewelers – Beirut, Genève
  • Identity

Back in 2006, Boghossian, the Armenian-Lebanese family of jewelers based in Geneva and known for innovation in jewelry design, decided to open a shop in Beirut’s central district for which an identity was needed. The “Yours purely” tagline and the amethyst color made for a memorable identity in the tradition of luxury brands.

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