Saramed is one of Lebanon’s leading promoters and distributors of medical supplies, devices, laboratory equipment, diagnostics and life sciences products since 1980. The company’s mission is focused on the latest technologies and new standards of healthcare, and their visual identity is equally attentive to the values of quality and exactitude while retaining a professional medical appearance with a contemporary viewpoint.
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Saramed-Logo
The decision to highlight the middle letter in the name might be a departure from logotype norms, but it makes a clear statement about uncompromising quality in this otherwise clinical signature.
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Saramed-Stationery
Clearly, the health and pharma visual code of whites and cool colors is not something to be recklessly messed with, but a particular shade of blue-green and a striking circular pattern derived from the letter framing provides this identity scheme with its differentiating attributes.
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Saramed-Pattern
The vortex pattern is precise and absorbing, drawing the attention to the central and distinguished letter in the logotype.
