The blue color might not be part of the identity, but it’s a small thing to give to SGBL, the co-communicator, when the approach, copy and compositional framework are all very much your own.

The graphic and verbal mechanism effectively undoes common negative assumptions about wealth management.

Every restaurant entrance welcomes its customers with a restaurant-specific logo printed on canvas.

Through a playful approach that creatively uses the way billboards are printed in pieces of 8, this award-winning campaign uses a network of 800 billboards with 800 distinct visuals within a reasonable production budget. 16 different fabrics (equivalent to 2 billboards) were reproduced and the assembly of each billboard was left to Pikasso’s installation team who had to choose 8 pieces as long as the Wardé logo and the sale message appeared on every billboard. The result is a rich multivisual campaign with more than 149 million combinations (149,022,720 to be exact) that was only revealed once posted! Even with 800 billboards to fill, the chance of a combination repeating itself was close to zero.

The teaser posters for the campaign read between electorial portraits and missing person announcements.