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22 Degrees-AIF support ad
Partners in clime2011Temperature control is crucial for photographic preservation, and so 22 Degrees donated professional air-conditioning systems in support of the Arab Image Foundation. This ad was published on the occasion. -
Boghossian Genève-ArtChronika magazine ad
Yours purely, Boghossian.2006Ad for ArtChronika, Russia’s leading art magazine -
Café Younes-A new image ad
Change has come2010To announce the new branding on the occasion of Younes’s 75th anniversary, this double-page ad brings together snapshots from the past and present and gives a glimpse into the future of the new identity. -
Fidus-SGBL magazine ads
Saying it together2007The blue color might not be part of the identity, but it’s a small thing to give to SGBL, the co-communicator, when the approach, copy and compositional framework are all very much your own. -
Fidus-Magazine ads
Think again2006The graphic and verbal mechanism effectively undoes common negative assumptions about wealth management. -
MTG-KCS-Magazine ads 01
Fake stuff and whimsical layouts2011Illustrations and photo art direction: Karen Chekerdjian -
MTG-KCS-Magazine ads 02
Fake stuff and whimsical layouts2011Illustrations and photo art direction: Karen Chekerdjian -
La Galerie Semaan-Magazine ads
Show1994 – 1995A template was created for the magazine ads before the identity was redesigned and updated. A clear margin on the right, prevalent in all the ads, made for a straightforward association to the gallery. -
Le comptoir-Daily press ads 02
What’s your poison2012 -
Over the Counter-Magazine ad
On the surface2008For this magazine ad, the perspectival integration of information about the objects provides a mini tour of the store.Campaign photography: Raymond Yazbeck -
Santiago-Ads
Mult-brand communication2011Magazine and daily press ads for Santiago include a list of the brands represented at the boutique, with a highlight on the one featured in the image. -
MTG-Sursock museum-Save the date ad
Peeking through05-2015In anticipation of the grand reopening of the Museum, a save-the-date message provides the proper tease. -
MTG-Wardé-Advertising-Magazine ads three pages
3 by 32007A 3-page magazine ad multiplies the idea of choice visually and conceptually. -
MTG-Wardé-Overview-Magazine ad campaigns
Variety, again and again2005 – 2008 -
MTG-Wardé-Advertising-Magazine ads artisan
To the artisan2005
