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Awan-Tea labels
Original, flavored, herbal…2009 – 2012Among the product fixtures, some tea editions are developed for special occasions. -
Awan-Horeca packaging
At your service2010For hotels, cafés and restaurants, a tea box sampler can be customized upon request. -
Awan-Tea label codes
All you need to know2009An informative layer specifies brewing time, theine level and tea type through a composite code. -
Awan-Packaging 02
What’s your cuppa tea?2009The logo changes color with each product category. -
MTG-Port district-Invite 03
Year two2012The invitation for 2012 reproduces an old blueprint of the site and overlays it with information about the now seven outlets occupying the District. -
MTG-Port district-Invite 03 details
Red on blueprint2012 -
Café Younes-Menus 02
Webs of color2010The CMYK grid lines – a main element of the Younes housetyle – are used to organize the menu sections and code it along the way. -
Café Younes-Coffee packs 01
A family of strangers2010 -
Café Younes-Coffee brochure details
Coffee profiling2010The signature blends section breaks down the brew into its different attributes and introduces the professional lingo to the public. -
Café Younes-Coffee brochure inside pages
Where on earth2010The country section traces coffee bean origins and introduces a color-coding system based on the different continents and sub-continents. -
Café Younes-Coffee labes
To each their own2010Color-coded and treated with a personalized typographic attire each, the coffee labels acquire a uniqueness while adhering to the general scheme. -
Café Younes-Menus 03
Calligraphy all the way2010The Arabic adaptation of the coffee menu for the Aley branch resorts to a fully hand-calligraphed content, from the titles and descriptions to the prices and fine print. -
Café Younes-Menus 01
Webs of color2010The CMYK grid lines – a main element of the Younes housetyle – are used to organize the menu sections and code it along the way. -
City Hill-Brochure plans
Plan your living2012A straightforward color coding delineates the spatial program of the apartment plans. -
Corniche1999-Map detail
Micro detail1999The status and permanence of the featured art projects are coded in the map legend. -
Hammam-Bundle
In a bundle2004A bouquet of Hammam products can make for the ultimate gift.Photography: Elie Semaan -
Hammam-Olive oil soap
The quintessential traditional soap product2004Olive oil soap is the most celebrated traditional Lebanese soap. This line differentiates the scents through subtle color nuances.Photography: Elie Semaan -
Hammam-Glycerin line
Opaque, translucent, transparent2001The glycerin line includes a number of products per scent with different textures and opacities, and is coded by color.Photography: Elie Semaan -
Jabal Moussa-Biodiversity booklet
The cast of characters2011No natural reserve experience is complete without a detailed inventory of the growing, moving, jumping, crawling and flying things that put the diverse in biodiversity. -
Jabal Moussa-Fold-out map details
Reading the map2010The map’s micro-level exposes the intricacy of the hatching treatment, and the key allows for the different codes to come together and paint a detailed and rich picture of the natural experience. -
Jabal Moussa-Fold-out map open
A world in your pocket2010Unfolding the map reveals general information along with a detailed site map with topography, vegetal cover types, flora, fauna, heritage sites and walking trails. -
Jabal Moussa-Signage 02
Non-alienating alien2010In context, the signs are not meant to blend into the environment, but to rather stand out as an honest, non-invasive, addition to the site. -
Jabal Moussa-Signage 03
Watch and learn2010The material scheme is consistent across sign types; these identification signs use it to tell you where you are, what you need to know and what else to keep an eye out for. -
Jabal Moussa-Signage 04
Paths of discovery2010The directional signs are classically configured, with the inclusion of the trail color codes found in the fold-out map. -
Le comptoir-Catalogue and inside pages
Taking drinking seriously2001The recommendation for Le Comptoir’s yearly product catalog was a highly informative and professional approach that gives the amateur a chance to select like a connoisseur.Photo: Nadim Asfar -
MTG-Makkah Western Gateway Competition-Inside spread
The informative picture2002Most of the competition brief content necessitated inventive ways to clearly elucidate information about the urban context. -
Mitsulift-Pictograms
Signs of moving1999 - 2009Elevators, escalators, moving walkways, window cleaning systems, revolving doors and garage doors, complete the range of Mitsulift products, and corresponding Mitsulift pictograms. -
MoHO-Observer 03
Slicing through content2013A simple contents page introduces the extended color scheme to code the different sections of the publication. -
MoHO-Observer 06
The time of the archive2013Drawing from projects across the region, one section of the publication constructs a timeline of archival artifacts going back to the early 1900s. -
Shawarmer-Menu inside
Leaf, drop, flame2008In addition to color and photographic representation, the menu uses a consistently shaped graphic element that changes treatment to indicate the different sections. -
Shawarmer-Menu new logo revealer
Out with the old2008Peeling the previous logo and slogan off the menu cover reveals the new ones, along with a message about the revisited identity. -
Shawarmer-Sandwich wrapping
Know your sandwich2007Along with the sandwich wrapping paper color, a series of rings and stickers completes the sandwich identification system. -
Shawarmer-Wrapping paper
Know your sandwich2007The wrapping papers are distinguished by color and include a small graphic device for quick access to the reward. -
Ubihome-Packaging 02
A versatile system2016The device boxes of two sizes made to fit inside the three different kits are color coded: blue for home automation, green for home security, and purple for the central gateway. -
Yabani-Food menu
Origamenu2014A threadless, stapleless, glueless method using slits and folds allows for a multipage object to be formed out of a single sheet of paper. Patterns are printed on the inner folds of the menu which acquires a crafted quality. -
Yabani-Saké menu
For saké’s sake2014The drop of shiny silver on the cover is the first clue to how seriously the establishment takes its saké; prepare to be schooled. -
Time Lapse of the 32nd Salon d’Automne Entrance Wall Installation
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MTG-Salon d'Automne-Catalogue 01
It's a wrap2016The jacket of the bilingual exhibition catalog features a landscape configuration of the line graph, which wraps around the Arabic and English covers. -
MTG-Salon d'Automne-Catalogue 02
Submitted/Exhibited2016 -
MTG-Salon d'Automne-Catalogue 03
Read both ways2016The catalog is read from right to left in Arabic, and the other way around in English, each with its own page numbering direction. -
MTG-Salon d'Automne-Event poster
A polymorphous graph2016The axes switch and the proportions morph to adapt to each application’s format. -
MTG-Salon d'Automne-Labels
To each their own2016Each label contains a triangle that reflects the artwork’s medium and the artist’s age and gender. -
MTG-Salon d'Automne-Line graph breakdown
All the applicants2016A line graph maps the 350+ submitted works in relation to media, gender and age (from 21 to 82 years old). This visual lays the foundation for the rest of the exhibition’s graphic applications. -
MTG-Salon d'Automne-Mural 01
The big reveal2016The line graph mapping the exhibited works takes on a physical manifestation in a string installation at the exhibiton entrance that welcomes the visitors. -
MTG-Salon d'Automne-Mural 02
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MTG-Salon d'Automne-Mural 03
Media and gender2016 -
MTG-Salon d'Automne-Voting poster and station
Audience choice award2016Bottom Right Image by Nabû Productions -
MTG-Picturing Identity-Group Caption
Guiding captions10-2015In some collective captions, artifacts are easily identified with the help of placement diagrams. -
MTG-Regards sur Beyrouth-Placement captions
Guiding captions10-2015For the table set-ups in the exhibition, artifacts are easily identified with the help of a simple placement diagram.
