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Cyberia-Resellers
Coffee, cigarettes, internet…1999 – 2011The branding of re-seller outlets allowed for a long-term nationwide presence at a lower cost than a one-week TV commercial. Coffee and cigarettes were pretty much the only products with small shop lightboxes at the time, and after Cyberia, every other internet provider brand followed. -
Cyberia-ADSL billboard
Thinking outside the billboard2008This award-winning outdoor advertisement for the ADSL service benefits from a neighboring billboard (for a client of ours at the time) to really push the message through.. -
Cyberia-Bus
All on board2000Lebanon’s first fully branded bus, was also a sales point, with internet credits sold on board. -
Cyberia-Billboard
Over the top1998 -
Cyberia-Outdoor
This is it1998 -
Elections on Time-Billboard
Dark times2013The billboard alarms the public to the fact that “The parliamentary elections have not been postponed since the civil war”. To make things more alarming, a strong association is made between the significantly larger "postponing elections" and "civil war": the first thing one reads on the billboard. -
Elections on Time-Posters
Further cries2013Three messages formed the set of posters for the Elections on Time campaign. Each is composed of two parts placed on both sides of the fractured cedar tree. The black corner alludes to obituaries and amplifies the gloom. From right to left: “The parliamentary elections have not been postponed since the civil war”, “Delaying the problem delays the solution”, and “Do not hold our voice back when you cannot unite yours”. -
MTG-KCS-Billboards
Fake stuff and whimsical layouts2011Illustrations and photo art direction: Karen Chekerdjian -
Palestine c/o Venice-Poster
Benvenuto2009In Venice, the event poster could be seen in the entrance of the exhibition venue as well as the streets of the city. -
Quasar Tower-Fence day
A fence of a different kind2014Instead of a flat printed surface with a lifeline usually shorter than the construction time, Quasar Tower’s construction site fence is a sheet of steel grating which provides an interesting visibility play, acts as a mounting board for images of the building and carries the industrial identity scheme towards a tactile materiality. -
Quasar Tower-Fence night
Shadow and light2014At night, the calculated lighting of Quasar Tower’s fence delineates the site boundary and highlights the building images. The material of the fence blends into the urban environment and changes in its level of transparency as it reacts to variations in viewing angle and proximity. -
Santiago-Opening teaser
A little tease2010A slightly flirtatious message conceals the works on the new store. -
MTG-Wardé-Advertising-Billboards zoom in
Getting closer2009 -
MTG-Wardé-Billboard chance campaign
Chance and choice2008Through a playful approach that creatively uses the way billboards are printed in pieces of 8, this award-winning campaign uses a network of 800 billboards with 800 distinct visuals within a reasonable production budget. 16 different fabrics (equivalent to 2 billboards) were reproduced and the assembly of each billboard was left to Pikasso’s installation team who had to choose 8 pieces as long as the Wardé logo and the sale message appeared on every billboard. The result is a rich multivisual campaign with more than 149 million combinations (149,022,720 to be exact) that was only revealed once posted! Even with 800 billboards to fill, the chance of a combination repeating itself was close to zero. -
MTG-Wardé-Overview-Bilboard ad campaigns
Draping the cityscape2005 – 2009 -
MTG-Wardé-Advertising-Billboard sale patchwork
Patchwork2005An actual arrangement of fabrics was sewn to scale for this sale billboard campaign. -
MTG-Wardé-Advertising-Billboard installed
Pikassoman at work2005 -
MTG-Wardé-Advertising-Billboard patterns
Cut from a different cloth2005 -
Women and Municipalities-Portrait interventions
More than just doodles2010Whether with pen or flame, the temptation to fill an empty face is almost universal. In this case, some of the masculine features added onto clearly female silhouettes can be quite telling. -
Women and Municipalities-Portraits
Striking absence2010The teaser posters for the campaign read between electorial portraits and missing person announcements. -
Women and Municipalities-Portraits in context
In your face2010 -
Women and Municipalities-Revealer billboard
Circulating the message2010 -
Women and Municipalities-Revealer poster
Facing the facts2010The message of the revealer poster begins by laying down the numbers: less than 4% participation by women in politics, and ends with “you have what it takes (you are missing nothing) to partake in decision-making”.
