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Fidus-SGBL newspaper ads
Spreading the message2007The joint campaign follows in the footsteps of a previous Fidus newspaper communication, appearing on multiple pages to enrich both message and impact. -
Fidus-Newspaper ads
Teasing through the pages2006The newspaper adaptation of the magazine ads collapses the messages together as stepping stones to the final revealer. -
Santiago-Opening material
Welcome to the party2011The full message is revealed with the invite to the opening, for which specially packaged clothing goodies are prepared as giveaways. -
Santiago-Opening teaser
A little tease2010A slightly flirtatious message conceals the works on the new store. -
MTG-Wardé-Advertising-Newspaper ad two pages 01
Teasing through the pages2008 -
MTG-Wardé-Advertising-Newspaper ad two pages 02
Down to the thread2008 -
MTG-Wardé-Advertising-Magazine ads three pages
3 by 32007A 3-page magazine ad multiplies the idea of choice visually and conceptually. -
Women and Municipalities-Portrait interventions
More than just doodles2010Whether with pen or flame, the temptation to fill an empty face is almost universal. In this case, some of the masculine features added onto clearly female silhouettes can be quite telling. -
Women and Municipalities-Portraits
Striking absence2010The teaser posters for the campaign read between electorial portraits and missing person announcements. -
Women and Municipalities-Portraits in context
In your face2010 -
Women and Municipalities-Revealer billboard
Circulating the message2010 -
Women and Municipalities-Revealer poster
Facing the facts2010The message of the revealer poster begins by laying down the numbers: less than 4% participation by women in politics, and ends with “you have what it takes (you are missing nothing) to partake in decision-making”. -
Women and Municipalities-Revealer TVC
Face to face2010Directed by Alain Sauma, the TV spot was shown on six local stations, and is the final message in the campaign where the face is literally revealed. -
MTG-Salon d'Automne-Invitation
A hint2016
