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Biomass-Talkies
Having things to say2013All Biomass packages will introduce you to some other member of the Biomass family, benefitting from the popularity of some products to draw attention to others. -
Biomass-Supermarket display 02
Logo as token2013The Biomass logo allows for the “bio” element to be used as a token for “organic”, expressing the brand as well as the category, and effectively owning it in the process. -
Biomass-Supermarket display 03
On our turf2013The Biomass organic supermarket corner became a reliable destination for keen organic consumers, wide with choice and variety, and capable of drawing in new members to the club. -
Biomass-Horeca stand
In the spotlight2013The Biomass stand in the HORECA 2013 fair establishes the brand’s unmistakable authority as Lebanon’s main farmer and supplier of organic produce. -
Biomass-Newsletter and kale bag
Stay informed2013Communication on the benefits of organic food, as well as products growing in popularity, furthers from the reach and influence of the Biomass brand. -
Biomass-Supermarket display 01
Notable presence2013The organic supermarket corner is basically a Biomass corner: a testimony to the leadership status of the brand. -
Biomass-Website
Inside story2013The Biomass web page sums up the brand values and tells the gripping story of the family farm that became Lebanon’s main organic producer. -
Cyberia-New prices campaign
For the masses2014For an ad campaign on better internet speeds and prices, a vernacular tone is adopted to strike wider appeal. -
Cyberia-Branded items 02
Customer communication1998 – 2012A range of printables, flyers, brochures, stickers and starter kits delivered messages and information to users throughout the years. -
Cyberia-ADSL billboard
Thinking outside the billboard2008This award-winning outdoor advertisement for the ADSL service benefits from a neighboring billboard (for a client of ours at the time) to really push the message through.. -
Cyberia-Price wars
Love and war1999A price war between competitor brands pushed internet prices down from $45.99 to $13.99 within a year. Cyberia could only play the game for so long, and eventually opted for a lighthearted surrender. -
Fidus-SGBL magazine ads
Saying it together2007The blue color might not be part of the identity, but it’s a small thing to give to SGBL, the co-communicator, when the approach, copy and compositional framework are all very much your own. -
Fidus-SGBL newspaper ads
Spreading the message2007The joint campaign follows in the footsteps of a previous Fidus newspaper communication, appearing on multiple pages to enrich both message and impact. -
House of Today-Website
A way in2012After the Confessions show, the website becomes the main portal for learning about and purchasing the exhibited pieces. -
MTG-KCS-Olive oil poster
Six oils, one launch event2012 -
MTG-KCS-Billboards
Fake stuff and whimsical layouts2011Illustrations and photo art direction: Karen Chekerdjian -
MTG-KCS-Magazine ads 01
Fake stuff and whimsical layouts2011Illustrations and photo art direction: Karen Chekerdjian -
MTG-KCS-Magazine ads 02
Fake stuff and whimsical layouts2011Illustrations and photo art direction: Karen Chekerdjian -
Le comptoir-Daily press ads 01
Bottles of choice2003The press announcements for new selections are all about the newly arrived bottles, and for the “new catalog” message, a little spin on “Le Beaujolais nouveau est arrivé !”. -
Over the Counter-Magazine ad
On the surface2008For this magazine ad, the perspectival integration of information about the objects provides a mini tour of the store.Campaign photography: Raymond Yazbeck -
Santiago-Ads
Mult-brand communication2011Magazine and daily press ads for Santiago include a list of the brands represented at the boutique, with a highlight on the one featured in the image. -
Santiago-Postcard catalog
Pic(k)s2011For the Spring/Summer 2011 collection, the booklet acts as a set of detachable postcards. -
Santiago-Catalogs
Looks2009 - 2010The 2010 Fall/Winter and Spring/Summer collections are each presented in a handy booklet organized by brand. -
Ubihome-Promotional Stand
Meet the solution2016
