Lebanon Communicating
An ad-ition to history – Beirut
2012
  • Publication

The International Advertising Association Lebanon Chapter (IAALC) decided to compile the regional ads and achievements of the past fifty years to commemorate the association’s inception in 1961. The resulting archive consists of ads and anecdotes regarding the progress, accomplishments, and obstacles that the association faced. The publication retains a simple layout where the text and image relationship is delineated by a fixed grid in the convention of visual survey publications.

 
 

Design and communication agency

Mind the gap is a multidisciplinary design and communication agency based in Beirut and Doha, with thirty years’ practice in branding, packaging, publication, signage, exhibition, digital and information design, for local and international clients.

We work for a wide range of sectors, from institutional and governmental to corporate and commercial. Yet, our story is best told by our genuine interest and deep involvement in the arts and culture, design and architecture, and heritage sectors, which, over the course of three decades, has matured into a sharp expertise.

Eager to expand in scope and in sphere, we always welcome thought-provoking and meaningful projects commissioned by enthusiastic and purposeful people.

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