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Audi Foundation-Entrance 01
Under the banner of heritage2010The Audi Foundation main entrance is an unmistakable expression of history and preservation.Photo: May Arida -
Audi Foundation-Entrance 02
Grand entrance2010Entering the Audi Foundation building allows for multiple access: to the foundation on the first floor and the museum and outlets on the ground floor.Photo: May Arida -
Audi Foundation-Soap Museum logo on image
All soap2004The Soap Museum logo completes the set of Audi Foundation marks.Calligraphy: in collaboration with artist Samir Sayegh – Photography: Photo Raffi -
Audi Foundation-Haret Audi
Nestled in history2001The Audi Foundation connects to the old town of Saida, a quarter called Haret Audi. -
Audi Foundation-Entrance 03
Open doors2001Audi Foundation is open to the public, and hosts the soap shop and the café/kitchen with signage on their glass windows.Photography: Photo Raffi -
MTG-Port district-Invite 03
Year two2012The invitation for 2012 reproduces an old blueprint of the site and overlays it with information about the now seven outlets occupying the District. -
MTG-Port district-Invite 03 details
Red on blueprint2012 -
Café Younes-Abdel Aziz tiles and vinyl
Design synergy2011The vividness of the Younes space is the result of a tight rapport between graphics and interiors. The interior glass vinyl treatment clearly responds to the signature floor with its random geometric tiles and outlines the staircase along which framed fragments from Younes’s history lead the way. -
Café Younes-Byblos history wall
Make yourself at home2011With an irregular arrangement and a variety of frames reminiscent of family portraits in a domestic setting, the history wall marks landmark episodes in the establishments’s past and is one of Younes’s fixed spatial features. -
Café Younes-75 years posters
Uncovering the archive2010A series of posters for the 75th anniversary celebration introduces the public to the Younes archive, one that – at least for a period of time – would take center stage. -
Café Younes-75 years space branding 01
Through the archive, literally2010Some features of the coffee shop had to be adapted to, with intriguing results. -
Café Younes-75 years space branding 02
Nooks and crannies2010The graphic archive is explosively celebrated, wrapping itself around the walls of the coffee shop, down to the little corners. -
Café Younes-75 years space branding 03
Spatial contribution2010In certain instances, the archival graphic – all graceful with its period charm – acts as a spatial and visual separator. -
Café Younes-Coasters
Turning iconic2010It didn’t take long for some of the archive reproductions to become synonymous with the Younes brand; the lady with Art Deco flair and striking features is of particular popularity. -
Café Younes-Fridge magnets
Something for the fridge2010 -
Café Younes-Hamra interior 02
Spatial moments2010A more sober presence of the Younes visual archive remains post the 75th-anniversary celebration. -
Café Younes-History book front and back
A new chapter2010The history booklet was the perfect document to celebrate the 75 years of the establishment, a record that marks a defining moment in Younes’s development. -
Café Younes-History book inside pages 01
An establishment’s memoir2010A collection of anecdotes, archives, objects and testimonials expose the intimate details of the Younes story. -
Café Younes-History book inside pages 02
Across generations2010 -
Café Younes-Merchandizing 01
Collectible reproductions2010In addition to a couple of utensils and containers, most of the Younes merchandizing is centered around the visual archive. -
Café Younes-Merchandizing 02
On display2010 -
Café Younes-Tote bags
Bags you’d want to carry2010 -
Café Younes-A new image ad
Change has come2010To announce the new branding on the occasion of Younes’s 75th anniversary, this double-page ad brings together snapshots from the past and present and gives a glimpse into the future of the new identity. -
Café Younes-Logo before and after
So long old man2010The American commercial graphic mark with its framed portrait and ribbon element was replaced by an emphasis on typographic detail, history, a variable color scheme and a calligraphic element that switches between the two types of Younes outlets: coffee roaster and coffee shop. -
Café Younes-Printed items
Pictures and frames2010The integration of photography into the scheme takes place on many fronts and in many ways – framed, masked, patterned or simply reproduced – adding to the dynamism of the identity. -
Café Younes-Mugs and coasters
Take me home2010Younes merchandising embraces the establishment’s graphic archive. -
Café Younes-Branded items 01
Dynamic, variable, adaptable2010The Younes identity is antipodal to the model of the “uniquely recognizable color”, “uniquely recognizable typeface”, “uniquely recognizable image”, and so on. Instead, consistency is established by way of basic visual, tactile and verbal elements coming together intricately. -
Café Younes-History book and coffee brochure
The extra mile2010The conception and creation of communication, marketing and operational tools – such as this history booklet and coffee product catalog for Café Younes – pushes the scope of branding recommendations beyond the typical identity scheme. -
Café Younes-Logo
Fully loaded2010Although carefully composed into a single graphic device, the logo letterforms hold quite a few referential details: classical style variations, shadow treatments of hand-painted signs, a delicately made-up ligature and a calligraphy based on the original. -
Fidus-Beiteddine material
A total kit2008The Beiteddine sponsorship comes complete with invitations to the show and a program booklet compiling the full history of the festival's line-ups since its inception. -
Hammam-Logo on image
Soap and stone2007The traditional architectural features shine in the Hammam store and set the appropriate mood for tourists and local visitors alike.Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
Matbakh and Maqha-Maqha logo on image
Where it’s served2007Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
Matbakh and Maqha-Matbakh logo on image
Where it’s made2001Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
Pikasso-25 year book cover
Rejoicing in yellow2012A book cover design that literally plays out its title. -
Pikasso-25 year book flipping 01
Flip, pause2012Some pages pay tribute to the past and full bleed chapter breaks punctuate the book. -
Pikasso-25 year book spread 03
Escalating time-line2012A dynamic structure for an overview through time. -
MTG-Sursock museum-Store poster-notebooks 01
Past curiosities10-2015Reproductions of exhibition posters from the Museum archive on thread-stitched notebooks are about the Museum’s history as much as they are about great graphic design. -
MTG-Sursock museum-Store poster-notebooks 02
Bilingual since ever10-2015Most of the posters from the Museum archive had French and Arabic versions. Used here as double covers of the notebooks that celebrate them, they give the user a language option and reveal some interesting calli-typographic relationships. -
Sursock Museum-Building at night
A true spectacle on the outside2015The Sursock Museum building, Nicolas Sursock’s former residence built in 1912, integrates Venetian and Ottoman elements that were typical in Lebanon at the turn of the century and is classified as a class A historical building by the Directorate General of Antiquities.Photo: Joe Kesrouani -
The Soap Museum-Entrances
Double entrance2001The Soap Museum can be accessed from its traditional entrance on the streets of the old town and also from the more recent premises of the Audi Foundation.Photography: Photo Raffi -
The Soap Museum-Logo on image
A glimpse of times past2001Calligraphy: in collaboration with artist Samir Sayegh – Photography: May Arida
