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Audi Foundation-Entrance 01
See More Of Audi FoundationSee More Of Audi FoundationUnder the banner of heritage2010The Audi Foundation main entrance is an unmistakable expression of history and preservation.Photo: May Arida -
Audi Foundation-Entrance 02
See More Of Audi FoundationSee More Of Audi FoundationGrand entrance2010Entering the Audi Foundation building allows for multiple access: to the foundation on the first floor and the museum and outlets on the ground floor.Photo: May Arida -
Audi Foundation-Soap Museum logo on image
See More Of Audi FoundationSee More Of Audi FoundationAll soap2004The Soap Museum logo completes the set of Audi Foundation marks.Calligraphy: in collaboration with artist Samir Sayegh – Photography: Photo Raffi -
Audi Foundation-Haret Audi
See More Of Audi FoundationSee More Of Audi FoundationNestled in history2001The Audi Foundation connects to the old town of Saida, a quarter called Haret Audi. -
Audi Foundation-Entrance 03
See More Of Audi FoundationSee More Of Audi FoundationOpen doors2001Audi Foundation is open to the public, and hosts the soap shop and the café/kitchen with signage on their glass windows.Photography: Photo Raffi -
MTG-Port district-Invite 03
See More Of Beirut Port DistrictSee More Of Beirut Port DistrictYear two2012The invitation for 2012 reproduces an old blueprint of the site and overlays it with information about the now seven outlets occupying the District. -
MTG-Port district-Invite 03 details
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Café Younes-Abdel Aziz tiles and vinyl
See More Of Café YounesSee More Of Café YounesDesign synergy2011The vividness of the Younes space is the result of a tight rapport between graphics and interiors. The interior glass vinyl treatment clearly responds to the signature floor with its random geometric tiles and outlines the staircase along which framed fragments from Younes’s history lead the way. -
Café Younes-Byblos history wall
See More Of Café YounesSee More Of Café YounesMake yourself at home2011With an irregular arrangement and a variety of frames reminiscent of family portraits in a domestic setting, the history wall marks landmark episodes in the establishments’s past and is one of Younes’s fixed spatial features. -
Café Younes-75 years posters
See More Of Café YounesSee More Of Café YounesUncovering the archive2010A series of posters for the 75th anniversary celebration introduces the public to the Younes archive, one that – at least for a period of time – would take center stage. -
Café Younes-75 years space branding 01
See More Of Café YounesSee More Of Café YounesThrough the archive, literally2010Some features of the coffee shop had to be adapted to, with intriguing results. -
Café Younes-75 years space branding 02
See More Of Café YounesSee More Of Café YounesNooks and crannies2010The graphic archive is explosively celebrated, wrapping itself around the walls of the coffee shop, down to the little corners. -
Café Younes-75 years space branding 03
See More Of Café YounesSee More Of Café YounesSpatial contribution2010In certain instances, the archival graphic – all graceful with its period charm – acts as a spatial and visual separator. -
Café Younes-Coasters
See More Of Café YounesSee More Of Café YounesTurning iconic2010It didn’t take long for some of the archive reproductions to become synonymous with the Younes brand; the lady with Art Deco flair and striking features is of particular popularity. -
Café Younes-Fridge magnets
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Café Younes-Hamra interior 02
See More Of Café YounesSee More Of Café YounesSpatial moments2010A more sober presence of the Younes visual archive remains post the 75th-anniversary celebration. -
Café Younes-History book front and back
See More Of Café YounesSee More Of Café YounesA new chapter2010The history booklet was the perfect document to celebrate the 75 years of the establishment, a record that marks a defining moment in Younes’s development. -
Café Younes-History book inside pages 01
See More Of Café YounesSee More Of Café YounesAn establishment’s memoir2010A collection of anecdotes, archives, objects and testimonials expose the intimate details of the Younes story. -
Café Younes-History book inside pages 02
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Café Younes-Merchandizing 01
See More Of Café YounesSee More Of Café YounesCollectible reproductions2010In addition to a couple of utensils and containers, most of the Younes merchandizing is centered around the visual archive. -
Café Younes-Merchandizing 02
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Café Younes-Tote bags
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Café Younes-A new image ad
See More Of Café YounesSee More Of Café YounesChange has come2010To announce the new branding on the occasion of Younes’s 75th anniversary, this double-page ad brings together snapshots from the past and present and gives a glimpse into the future of the new identity. -
Café Younes-Logo before and after
See More Of Café YounesSee More Of Café YounesSo long old man2010The American commercial graphic mark with its framed portrait and ribbon element was replaced by an emphasis on typographic detail, history, a variable color scheme and a calligraphic element that switches between the two types of Younes outlets: coffee roaster and coffee shop. -
Café Younes-Printed items
See More Of Café YounesSee More Of Café YounesPictures and frames2010The integration of photography into the scheme takes place on many fronts and in many ways – framed, masked, patterned or simply reproduced – adding to the dynamism of the identity. -
Café Younes-Mugs and coasters
See More Of Café YounesSee More Of Café YounesTake me home2010Younes merchandising embraces the establishment’s graphic archive. -
Café Younes-Branded items 01
See More Of Café YounesSee More Of Café YounesDynamic, variable, adaptable2010The Younes identity is antipodal to the model of the “uniquely recognizable color”, “uniquely recognizable typeface”, “uniquely recognizable image”, and so on. Instead, consistency is established by way of basic visual, tactile and verbal elements coming together intricately. -
Café Younes-History book and coffee brochure
See More Of Café YounesSee More Of Café YounesThe extra mile2010The conception and creation of communication, marketing and operational tools – such as this history booklet and coffee product catalog for Café Younes – pushes the scope of branding recommendations beyond the typical identity scheme. -
Café Younes-Logo
See More Of Café YounesSee More Of Café YounesFully loaded2010Although carefully composed into a single graphic device, the logo letterforms hold quite a few referential details: classical style variations, shadow treatments of hand-painted signs, a delicately made-up ligature and a calligraphy based on the original. -
Matbakh and Maqha-Maqha logo on image
See More Of Matbakh and MaqhaSee More Of Matbakh and MaqhaWhere it’s served2007Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
Matbakh and Maqha-Matbakh logo on image
See More Of Matbakh and MaqhaSee More Of Matbakh and MaqhaWhere it’s made2001Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan -
MTG-Sursock museum-Store poster-notebooks 01
See More Of Sursock MuseumSee More Of Sursock MuseumPast curiosities10-2015Reproductions of exhibition posters from the Museum archive on thread-stitched notebooks are about the Museum’s history as much as they are about great graphic design. -
MTG-Sursock museum-Store poster-notebooks 02
See More Of Sursock MuseumSee More Of Sursock MuseumBilingual since ever10-2015Most of the posters from the Museum archive had French and Arabic versions. Used here as double covers of the notebooks that celebrate them, they give the user a language option and reveal some interesting calli-typographic relationships. -
Sursock Museum-Building at night
See More Of Sursock MuseumSee More Of Sursock MuseumA true spectacle on the outside2015The Sursock Museum building, Nicolas Sursock’s former residence built in 1912, integrates Venetian and Ottoman elements that were typical in Lebanon at the turn of the century and is classified as a class A historical building by the Directorate General of Antiquities.Photo: Joe KesrouaniTagged: History -
The Soap Museum-Entrances
See More Of The Soap MuseumSee More Of The Soap MuseumDouble entrance2001The Soap Museum can be accessed from its traditional entrance on the streets of the old town and also from the more recent premises of the Audi Foundation.Photography: Photo Raffi -
The Soap Museum-Logo on image
See More Of The Soap MuseumSee More Of The Soap MuseumA glimpse of times past2001Calligraphy: in collaboration with artist Samir Sayegh – Photography: May Arida