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Biomass-Supermarket display 02
Logo as token2013The Biomass logo allows for the “bio” element to be used as a token for “organic”, expressing the brand as well as the category, and effectively owning it in the process. -
Biomass-Supermarket display 03
On our turf2013The Biomass organic supermarket corner became a reliable destination for keen organic consumers, wide with choice and variety, and capable of drawing in new members to the club. -
Biomass-Horeca stand
In the spotlight2013The Biomass stand in the HORECA 2013 fair establishes the brand’s unmistakable authority as Lebanon’s main farmer and supplier of organic produce. -
Biomass-Newsletter and kale bag
Stay informed2013Communication on the benefits of organic food, as well as products growing in popularity, furthers from the reach and influence of the Biomass brand. -
Biomass-Supermarket display 01
Notable presence2013The organic supermarket corner is basically a Biomass corner: a testimony to the leadership status of the brand. -
Biomass-Website
Inside story2013The Biomass web page sums up the brand values and tells the gripping story of the family farm that became Lebanon’s main organic producer. -
Cyberia-Branded items 02
Customer communication1998 – 2012A range of printables, flyers, brochures, stickers and starter kits delivered messages and information to users throughout the years. -
Cyberia-Resellers
Coffee, cigarettes, internet…1999 – 2011The branding of re-seller outlets allowed for a long-term nationwide presence at a lower cost than a one-week TV commercial. Coffee and cigarettes were pretty much the only products with small shop lightboxes at the time, and after Cyberia, every other internet provider brand followed. -
Cyberia-Bus
All on board2000Lebanon’s first fully branded bus, was also a sales point, with internet credits sold on board. -
Cyberia-Love
Nothing that can’t be sung1999 -
Cyberia-Banner
Screen reference1998The occasional use of bitmap type and iconography connects the consumer brand to the digital world. -
Cyberia-Billboard
Over the top1998 -
Cyberia-Outdoor
This is it1998 -
Le comptoir-Daily press ads 02
What’s your poison2012 -
Over the Counter-Magazine ad
On the surface2008For this magazine ad, the perspectival integration of information about the objects provides a mini tour of the store.Campaign photography: Raymond Yazbeck -
Ubihome-Promotional Stand
Meet the solution2016 -
Vero Moda TV spot
Out and about2013 -
MTG-Wardé-Advertising-Byblos ad
For the music2009The theme of sound was adopted for an ad in the review published by Byblos Festival, Lebanon’s ultimate summer music event. -
MTG-Wardé-Advertising-Magazine ads three pages
3 by 32007A 3-page magazine ad multiplies the idea of choice visually and conceptually. -
MTG-Wardé-Overview-Magazine ad campaigns
Variety, again and again2005 – 2008 -
MTG-Wardé-Overview-Bilboard ad campaigns
Draping the cityscape2005 – 2009 -
MTG-Wardé-Advertising-Billboard installed
Pikassoman at work2005 -
MTG-Wardé-Advertising-Billboard patterns
Cut from a different cloth2005 -
MTG-Wardé-Advertising-Magazine ads artisan
To the artisan2005
