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A&A-Folder
Stark contrast2010A special Sirio Black/White paper is chosen for the corporate folder, with a different finish on each side. -
A&A-Logo applications
Tactile variations2010With such a restrained identity, it’s the little things such as embossing or silkscreening that deliver the nuances. -
Café Younes-Tote bags
Bags you’d want to carry2010 -
Café Younes-Branded items 01
Dynamic, variable, adaptable2010The Younes identity is antipodal to the model of the “uniquely recognizable color”, “uniquely recognizable typeface”, “uniquely recognizable image”, and so on. Instead, consistency is established by way of basic visual, tactile and verbal elements coming together intricately. -
House of Today-Bag and paper
Subtle and minimal2012House of Today retail amenities follow the color-scarce and detail-driven identity. -
MTG-KCS-Archetype box detail
Archetypical objects, atypical names2012 -
MTG-KCS-Object bags
Family of special edition bags grows2011Illustrations: Karen Chekerdjian -
MTG-KCS-Toy 01
Around the blocks2011For the toy collection, the designer commissioned artisanal wooden boxes made in Syria, a dying breed of sweets packaging. -
MTG-KCS-Opening bag
Urban fabric2010Only days after the opening, the streetscape significantly changed as it witnessed the complete destruction of one of its landmark buildings, and the illustration stands today as a valued documentation of what is no more.Illustration: Jana Traboulsi -
MTG-KCS-Opening invite and bag
All about place2010A particular aspect of the Store is its location in the up-and-coming Beirut Port District. For the opening event, illustrator Jana Traboulsi developed a representation of the street as a celebration of the locale. The illustration was featured both on the opening invitation, and the first edition of fabric bags with a more specific highlight. -
Le comptoir-Box open
Thinking inside the box2013The structure of the package was designed in a way where a single die-cut sheet can be stacked flat when stored, and put together without glue when assembled. In addition, the structural design allows for the box to act as an open display with bottles held firmly in place. -
Le comptoir-Boxes closed
A pack of packs2013The revisited packaging system simplifies the scheme into a single cardboard material, a single washed-out white, and many bottle shapes. -
MTG-Sursock Museum-entrance signage
Double- sided2015 - 2016The floor directories on either side of the Museum’s entrance give a direct indication of the building’s main navigational routes. -
MTG-Sursock Museum-Floor signage
Upstairs downstairs2015 - 2016The floor directories, incorporating cut-outs, as well as pictographic, diagrammatic and typographic elements are Sursock Museum’s main way-finding devices. -
MTG-Sursock Museum-Floor signage detail
Micro Bits2015 - 2016The details of the Sursock signage language transform simple arrows into section diagrams with micro navigational information. -
MTG-Sursock Museum-Floor signage reflection
Guiding Light2015 - 2016The anodized aluminum used for the Sursock signs reacts to daylight in a way that further emphasizes the cutout highlights. -
MTG-Sursock Museum-Identification signage
Space Identified2015 - 2016Identification signs range between text signs, sometimes with additional information, and straightforward pictograms. -
MTG-Sursock Museum-Orientation signage1
On the go2015 - 2016 -
MTG-Sursock Museum-Orientation signage2
On the go2015 - 2016 -
MTG-Sursock Museum-Regulation signage
Sense and orientation2015 - 2016Vinyl regulation signage supplements the navigational component of the signage system. -
MTG-Sursock museum-Store cube toy
Shaping up10-2015The illustration on the bag of this mini construction toy tells you what you should aim for. -
Sursock Museum-GF floor directory
Up, down and sideways2015 - 2016Sursock Museum’s anodized aluminum signs deploy a combination of silkscreened and cut-out treatments, as well as pictographic, diagrammatic and typographic elements that make it possible to integrate directional and identification information within a floor directory. -
MTG-Sursock Museum-production signs
Cuts, prints, folds10-2015The production process of the signage system entailed cutting and folding the panels at Naggiar’s Service Center, with a silkscreening step in between at Béchara Fayad’s Interprint. -
MTG-Sursock museum-silkscreen sign
Hands On09-2015Silkscreening the Sursock signage panels at Béchara Fayad’s Interprint.
