Karen Chekerdjian
Industrial craftsmanship – Beirut
2010 – 2013
  • Identity
  • Packaging
  • Communication

The communication pieces created for Karen Chekerdjian carry a tone of voice that eschews typical sales jargon and instead relies on tricks of the eye and twists of language, remaining – much like the work of the designer – faithfully playful and whimsical. The visual jargon within some campaigns escapes the original application to adorn fabric bags available in the Store as limited edition pieces for a limited period of time. 

  • Identity
  • Packaging
  • Communication
Back to top