Karen Chekerdjian
Industrial craftsmanship – Beirut
2010 – 2013
  • Identity
  • Packaging
  • Communication

Karen’s history with Mind the gap is no small matter. As one of the original partners, her input into the early days of the agency was considerable. After several years however, her budding passion for industrial and product design pulled her to Milan where her talents found a home at the prestigious Domus Academy. Since her return to Beirut in 2001, we have handled much of the graphic design needs of her product and furniture design projects, but it was the 2010 work for Karen Chekerdjian Studio and Karen Chekerdjian Store that decisively set the designer’s visual identity language. The work stems from a simple logotype system and a four-pointed star token Karen had often used, and is applied across a range of store amenities, packaging, signage and communication material. 

  • Identity
  • Packaging
  • Communication
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