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Biomass-At home
Keeping track2013At home, the completely transparent strip on the bags becomes a cue for “need to go shopping”. -
Biomass-Bag, box, jar
Look this way, talk this way2012 – 2013Visual and verbal elements unify the material and container-varied product lines. -
Biomass-Jars
On the surface2013The single color Biomass jars use every bit of the container surface for a fully bilingual set of information. -
Biomass-Talkies
Having things to say2013All Biomass packages will introduce you to some other member of the Biomass family, benefitting from the popularity of some products to draw attention to others. -
Biomass-Egg box
A good egg2013 -
Biomass-Supermarket display 02
Logo as token2013The Biomass logo allows for the “bio” element to be used as a token for “organic”, expressing the brand as well as the category, and effectively owning it in the process. -
Biomass-Newsletter and kale bag
Stay informed2013Communication on the benefits of organic food, as well as products growing in popularity, furthers from the reach and influence of the Biomass brand. -
Biomass-Dairy
In the code2013Following product color conventions, the Biomass dairy line is the only one to diverge from the green and white color scheme. -
Biomass-Bags
In the bag2012The bagged products from biomass have a generic package with differentiating stickers and a clear exposure of contents. -
Biomass-Handwritten type
Form and friendliness2012Hand-drawn typography and a simple net pattern complete Biomass’s visual language. -
Café Younes-Newsletter
What’s happenin’2013A pocket sized newsletter keeps the visitors up to date with the going-ons of the coffee shop. -
Café Younes-Posters
The things we say2012It might be a case of “how many fonts can you fit in one poster”, true, but the playfulness of typefaces and backgrounds on these frequently changing messages results in an attention-calling vibrancy inside the coffee shop. -
Café Younes-75 years posters
Uncovering the archive2010A series of posters for the 75th anniversary celebration introduces the public to the Younes archive, one that – at least for a period of time – would take center stage. -
Café Younes-History book front and back
A new chapter2010The history booklet was the perfect document to celebrate the 75 years of the establishment, a record that marks a defining moment in Younes’s development. -
Café Younes-History book inside pages 01
An establishment’s memoir2010A collection of anecdotes, archives, objects and testimonials expose the intimate details of the Younes story. -
Café Younes-History book inside pages 02
Across generations2010 -
Café Younes-Menus 02
Webs of color2010The CMYK grid lines – a main element of the Younes housetyle – are used to organize the menu sections and code it along the way. -
Café Younes-Coffee packs 01
A family of strangers2010 -
Café Younes-Coffee packs 02
Packaging economics2010For all things practical, the coffee labels are stuck-to-order on a generic aluminum bag, hatched without disguising its material properties. -
Café Younes-Internal signage
Hatch on2010The Younes hatching treatment is translated onto the interior signage by engraving on thin zinc plates. It is worth noting here that prior to the smoking ban of 2012, there was another sign in some other corner saying: “smoke”. -
Café Younes-Branded items 03
Tone and detail2010Ultimately, the CMYK hatched separation makes for tonal variations, fine detail and a tactile resonance. -
Café Younes-Coffee brochure cover
All about coffee2010The proposed coffee product catalog lists the beans and blends, but also explains grain origins, preparation methods and grading systems, making it a coffee reference document above everything else. -
Café Younes-Coffee brochure details
Coffee profiling2010The signature blends section breaks down the brew into its different attributes and introduces the professional lingo to the public. -
Café Younes-Coffee brochure inside pages
Where on earth2010The country section traces coffee bean origins and introduces a color-coding system based on the different continents and sub-continents. -
Café Younes-Coffee labes
To each their own2010Color-coded and treated with a personalized typographic attire each, the coffee labels acquire a uniqueness while adhering to the general scheme. -
Café Younes-Notepad
Lending color to note-taking2010The CMYK hatching grid is used to give a change of tone with each new page. -
Café Younes-Free drink coupon
Staying on the line2010The diagonal hatching grid becomes a canvas for custom illustrations – a sort of 1-bit drawing at 45 degrees – down to the little details of shading and ornamentation. -
Café Younes-A new image ad
Change has come2010To announce the new branding on the occasion of Younes’s 75th anniversary, this double-page ad brings together snapshots from the past and present and gives a glimpse into the future of the new identity. -
Café Younes-Logo before and after
So long old man2010The American commercial graphic mark with its framed portrait and ribbon element was replaced by an emphasis on typographic detail, history, a variable color scheme and a calligraphic element that switches between the two types of Younes outlets: coffee roaster and coffee shop. -
Café Younes-Menu covers
The hero on the cover2010The artisanal coffee and its careful preparation – pinnacles of what Younes is all about – are front-page news on the menu, so to speak. -
Café Younes-Menus 03
Calligraphy all the way2010The Arabic adaptation of the coffee menu for the Aley branch resorts to a fully hand-calligraphed content, from the titles and descriptions to the prices and fine print. -
Café Younes-Printed items
Pictures and frames2010The integration of photography into the scheme takes place on many fronts and in many ways – framed, masked, patterned or simply reproduced – adding to the dynamism of the identity. -
Café Younes-Branded items 02
Pick me up2010The Younes identity extends onto retail amenities: packages and shopping bags for the coffee product range. -
Café Younes-Menus 01
Webs of color2010The CMYK grid lines – a main element of the Younes housetyle – are used to organize the menu sections and code it along the way. -
Café Younes-Branded items 01
Dynamic, variable, adaptable2010The Younes identity is antipodal to the model of the “uniquely recognizable color”, “uniquely recognizable typeface”, “uniquely recognizable image”, and so on. Instead, consistency is established by way of basic visual, tactile and verbal elements coming together intricately. -
Café Younes-History book and coffee brochure
The extra mile2010The conception and creation of communication, marketing and operational tools – such as this history booklet and coffee product catalog for Café Younes – pushes the scope of branding recommendations beyond the typical identity scheme. -
Jabal Moussa-Biodiversity booklet
The cast of characters2011No natural reserve experience is complete without a detailed inventory of the growing, moving, jumping, crawling and flying things that put the diverse in biodiversity. -
Jabal Moussa-Fold-out map details
Reading the map2010The map’s micro-level exposes the intricacy of the hatching treatment, and the key allows for the different codes to come together and paint a detailed and rich picture of the natural experience. -
Jabal Moussa-Logo before and after
Oak and wolf mountain2010The association’s previous logo – a circular device with an abstraction of the mountain, its top predator and most characteristic plant – was retained, but lifted to include a custom-drawn Arabic name and introduce the type and graphic treatments of the new identity scheme. -
Palestine c/o Venice-Inside pages 01
Line by line2009Following the cartographic visual language, the background of the catalogue’s inside pages was composed of cyan, magenta and yellow lines, mimicking the offset printing process to achieve the desired beige hue. -
Palestine c/o Venice-Inside pages 02
Text territories2009Captions in the exhibition catalogue arrange themselves freely alongside the images, while articles and endnotes get framed in round-corner boxes, alluding to the generally organic forms of land masses on a map.
