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22 Degrees-Greeting card 2014
Something for the math whizz2014A 2-only mathematical formula makes of “2014” a brilliant answer. -
22 Degrees-Greeting card 2013
Something for the warm-hearted2013The 2013 card includes a scale with the only 22 characters needed to greet. -
22 Degrees-Bag
Taking sides2012Even the handles receive the 22 treatment. -
22 Degrees-Greeting card 2012
Cool coincidence2012This idea of playing with numbers for the 2012 greeting card was just too good to be missed out on. -
22 Degrees-Greeting Eid 2012
Careful ornamentation2012Eid-appropriate, a traditional arabesque maps the forms of the logomark. -
22 Degrees-Greeting card 2011
Festive forecast2011A scale of average temperatures on Christmas across the globe shows the ups and downs of Santa’s journey. -
22 Degrees-Greeting Fitr 2010
A breezy greeting2010There’s nothing like toy windmills for a positive message. -
22 Degrees-Logo
Opposites attract2010 -
22 Degrees-Stationery
No catch-222010A simple question launches this identity which puts an end to the game of hot-and-cold. -
MTG-Port district-Invite 03
Year two2012The invitation for 2012 reproduces an old blueprint of the site and overlays it with information about the now seven outlets occupying the District. -
MTG-Port district-Invite 03 details
Red on blueprint2012 -
MTG-Port district-Invite 01
Year zero2010For the opening event, illustrator Jana Traboulsi developed a representation of the street as a celebration of the locale. Only days after the opening, the streetscape significantly changed as it witnessed the complete destruction of one of its landmark buildings, and the illustration stands today as a valued documentation of what is no more. -
MTG-KCS-Opening invite and bag
All about place2010A particular aspect of the Store is its location in the up-and-coming Beirut Port District. For the opening event, illustrator Jana Traboulsi developed a representation of the street as a celebration of the locale. The illustration was featured both on the opening invitation, and the first edition of fabric bags with a more specific highlight. -
MoHO-Logo
Come together2013In addition to the clear focus on the acronym as a concise memorable name with a particular capitalization (Mo for Modern), this bilingual mark configures the two languages where, even when flowing upwards, the Arabic reading is mainly driven by its natural right-to-left direction. -
Over the Counter-Pain vin invitation
Bread and wine, no sacrament intended2008For this special event of designer breads and wine tasting, the invitation makes use of these charming references from “Duden Français” visual dictionary and carefully assigns the colors in service of the common message.
