Mitsulift
Building moving – Lebanon, Cyprus, Syria, Greece, Jordan, Nigeria, Ghana
1999 – Ongoing
  • Current Identity
  • Previous Identity

Since the late 90s, when we first articulated a corporate identity for Mitsulift, much has changed with the company. More than a decade later in 2011, Mitsulift – specializing mainly in selling, installing and servicing elevators, but also escalators and other building moving systems – were the indisputable leaders in their field. They were set apart by state-of-the-art products and services, a high-end component, a newly found sense of environmental responsibility and an impressive number of distinguished projects to their name. For these reasons, and in the spirit of keeping up with the times, it was crucial that the brand be repositioned in a distinct contemporary setting, with a more confident, assertive and directly recognizable image. An overwhelming whiteness with a polished finish best represents who Mitsulift are today, punctuated with the vividness of a bright cyan that delivers unmistakable recognition and symbolically takes to the sky.

  • Current Identity
  • Previous Identity
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