Following the consumer product repositioning and brand-centered communication methodology adopted for Cyberia, a number of sales and marketing tools were introduced to drive the brand home, so to speak. These include the CyberCredits system and the Cyberia Internet Starter Kit, facilitating recharge and installation respectively; country-wide neighborhood shops that functioned as branded re-seller outlets (with the internet re-seller lightbox not far behind as the subsequent model); the Cyberia fully-branded bus (a communication first in Lebanon) with CyberCredits purchasable on board; thematically fitting sponsorship activities; and selective cases of classic advertising. Cyberia quickly enjoyed an unmistakable level of brand awareness and was able to easily expand to new products such as pay-as-you-go internet, wireless internet and ADSL. Essentially, the strategy made it possible for a market late-comer to become the leading Lebanese internet provider in less than a year, a position still occupied today by this now household name.