Located in Leadenhall Market in London’s financial district, We grill, a skewer-centered restaurant, is a quality alternative to the standard fast-casual offering. The monochromatic scheme allows the food itself to take center stage. The first person name “We grill” gives a welcoming voice to the brand and points directly to the restaurant’s main differentiating feature.
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We grill-Logo
The logotype, with its overall scheme and tone of voice comes off as friendly, honest and down-to-earth.
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We grill-Signage
Every shop that opens in Leadenhall Market needs to conform to the traditional golden sign, the one and only branding-related rule for the market outlets. Applying the monochromatic logo subtly on the glass allows for both signs to coexist, without overpowering an onlooker’s view of the interior.
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We grill-Hustle and Bustle
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We grill-Uniform
A black uniform is designed in stark contrast to the predominantly white atmosphere.
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We grill-Banner
The flexible skewer element expands and contracts to accommodate different messages.
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We grill-Packaging
The clean and simple black and white identity created for the restaurant allows the vibrant food to stand out and be the focus of one’s culinary experience.
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We grill-Creative Copywriting
We grill: a business’s name, a logo, the beginning of numerous verbal devices.
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We grill-Stationery
Text-skewering stationery
As seen throughout We grill’s identity, the skewered logo is also the main element of the stationery.
