Shawarmer-Menu new logo revealer

Out with the old
2008
Peeling the previous logo and slogan off the menu cover reveals the new ones, along with a message about the revisited identity.
Tagged: Before and after, Conceal-reveal, Cover, Graphic coding, Icon/Pictogram, Menu, Rebranding communication

Shawarmer-Emblem before and after

From word and image to word-as-image
2007
The calligram – arranging the calligraphy to form a visual – creates a particularly interesting emblem that is not just more intricate but also more, well, shawarma-like.
Tagged: Before and after, Calligraphy

Shawarmer-Bilingual logo with tagline

Added value
2007
With the revisited identity, the existing tagline, “All you want”, is literally extended.
Tagged: Before and after, Calligraphy, Logo/Mark, Multilingual, Script adaptation, Tagline

Café Younes-Logo before and after

So long old man
2010
The American commercial graphic mark with its framed portrait and ribbon element was replaced by an emphasis on typographic detail, history, a variable color scheme and a calligraphic element that switches between the two types of Younes outlets: coffee roaster and coffee shop.
Tagged: Alternative color separation, Before and after, Calligraphy, Hatching, History, Ligature, Multilingual, Multiscript

Jabal Moussa-Logo before and after

Oak and wolf mountain
2010
The association’s previous logo – a circular device with an abstraction of the mountain, its top predator and most characteristic plant – was retained, but lifted to include a custom-drawn Arabic name and introduce the type and graphic treatments of the new identity scheme.
Tagged: Before and after, Hatching, Illustration, Multilingual, Multiscript, Script adaptation

Fidus-New identity card

Undoing the undistictive
2006
The almost absent previous identity gets a new face, and an equally memorable new wink.
Tagged: Before and after, Rebranding communication

Pages

Subscribe to Before and after
Back to top