La Galerie Semaan
A curated furniture store – Beirut
1994 – 1995
  • Identity and Communication

Wanting to hit the ground running with its reopening in a new exhibition space, La Galerie Semaan came to us seeking a new identity design and a communication approach. The gallery, known for its selective choice of furniture designers, sets up its showrooms in resemblance to a curated art exhibition. The identity designed for La Galerie Semaan – still in use more than twenty years later – succeeded in creating a memorable brand operating in a unique manner, for a local establishment with an unmistakable iconic status. After all, the place lends its name to the whole neighborhood, located on Beirut’s Green Line during Lebanon’s civil war.

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