Our photographic intervention on Yabani’s previous menus started a wave of copycatting as the sushi restaurant industry realized the benefits of familiarizing the customer with the product, especially at the time when the offering was new to the Lebanese scene. With the move from the original location – a building designed by architect Bernard Khoury – and the decision to rebrand, just as we were the first to include the food photography, we were also the first to take it away.