The platform, conceived by Cherine Magrabi, brings diversely versed local designers and visual artists together with a network of Lebanese traditional craftsmen and craftswomen to forge a dialogue between art, craft and design. The commission was originally limited to the overarching theme for the first event, but the collaboration quickly turned into a much more comprehensive mission. The full-on orchestration of the project included the negotiation of both the platform and the event’s identities, the planning of the necessary communication material, the design of all applications for print, screen and space, and the development of the literature and all related content from the call for designers to correspondence with the press. It was important that the complex nature of the operation – comprising an artisans’ support initiative, a high-profile design exhibition as well as a niche retail component – be bracketed within a unified visual and verbal lexicon, sophisticated in its details and with the kind of purity that allows intricately produced objects to freely take center stage.