The brief was simple: a 30 second spot directing viewers to social media platforms of one of the most popular women’s fashion outlets in Lebanon. With such flexibility, fun could be had. The video, made using stop-motion animation – invites young women nationwide to send in their pictures for a chance to appear in later commercials. We set the mood of the kickoff video through a series of happy, carefree instagram-like snapshots in and around some of Beirut’s hipper corners, and infused in it a message that can live well beyond its short running time. Giving it legs, so to speak.