With its softer round corners and extension, the blue strip suitably frames the logotype and provides this investment company brand with its corporate gesture.
This investment brand was formulated around two inspirational touchpoints: raising the standards of the food service industry, and abiding by a code of absolute quality and value. Beginning with the name, eathos is a simple play on words: the marriage of ‘eat,’ and ‘ethos’ sums up the concept of an “eating ethos” concisely and memorably. The visual interpretation of that concept is an equally simple typographic gesture reproduced with elegance and delicate attention to printing detail.
