Vero Moda
Strike a pose – Lebanon
2013
  • TV / Online commercial

The brief was simple: a 30 second spot directing viewers to social media platforms of one of the most popular women’s fashion outlets in Lebanon. With such flexibility, fun could be had. The video, made using stop-motion animation – invites young women nationwide to send in their pictures for a chance to appear in later commercials. We set the mood of the kickoff video through a series of happy, carefree instagram-like snapshots in and around some of Beirut’s hipper corners, and infused in it a message that can live well beyond its short running time. Giving it legs, so to speak.

 

Design and communication agency

Mind the gap is a multidisciplinary design and communication agency based in Beirut and Doha, with thirty years’ practice in branding, packaging, publication, signage, exhibition, digital and information design, for local and international clients.

We work for a wide range of sectors, from institutional and governmental to corporate and commercial. Yet, our story is best told by our genuine interest and deep involvement in the arts and culture, design and architecture, and heritage sectors, which, over the course of three decades, has matured into a sharp expertise.

Eager to expand in scope and in sphere, we always welcome thought-provoking and meaningful projects commissioned by enthusiastic and purposeful people.

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