Biomass
Organic and growing – Lebanon
2012 – Ongoing
  • Work Overview
  • Rebranding
  • Packaging
  • Communication

Biomass is one of those truly inspiring success stories. What started off as growing produce on a family farm in Batroun, northern Lebanon, for personal consumption is today the country’s biggest, most diverse and most widespread fully certified organic foods brand, boasting a network of over 40 farmers spread across Lebanon. The drive was simple and honest: if we can eat better, why not everyone else. And this is precisely what our work for Biomass helped do: move the organic offering away from being niche and difficult to find to being a more standard and mainstream household ingredient. Through a rebranding exercise, packaging development and communication work, the Biomass brand solidified its status as the champion of organic farming, and the main source for organic products in Lebanon that are no longer limited neither in availability nor range.

  • Work Overview
  • Rebranding
  • Packaging
  • Communication
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