Johnny Farah’s eponymous label of high-end leather goods emerged at the onset of the 80’s in New York and made an unmistakable mark on the fashion scene with meticulous craftsmanship and a distinct signature style. But it was in 2004 when the designer opened a flagship store in Beirut – followed by a store in Le Marais, Paris two years later – that a visual identity was finally set in place. The emblem is traced from a traditional Chinese signature seal carrying the designer’s name, and the identity focuses on an elegant simplicity recalling Farah’s design philosophy and his attention to detail.