Hammam is one of the retail outlets of Audi Foundation in Saida, Lebanon, offering an array of traditional artisanal soaps and bath amenities but also more contemporary beauty and body care products. In addition to the visual identity, the wok for Hammam includes the packaging design for the different product lines: an exercise in simple labeling with an attention to color and scent nuances, and the many levels of brilliance, texture and transparency.
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Hammam-Logo
The unique style of the calligraphy strikes a balance between traditional and contemporary formal qualities.
Calligraphy: in collaboration with artist Samir Sayegh
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Hammam-Logo on image
The traditional architectural features shine in the Hammam store and set the appropriate mood for tourists and local visitors alike.
Calligraphy: in collaboration with artist Samir Sayegh – Photography: Elie Semaan
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Hammam-Olive oil soap
The quintessential traditional soap product
Olive oil soap is the most celebrated traditional Lebanese soap. This line differentiates the scents through subtle color nuances.
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Hammam-Glycerin line
Opaque, translucent, transparent
The glycerin line includes a number of products per scent with different textures and opacities, and is coded by color.
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Hammam-Other products
Shades of yellow and white
Hammam products expand into lines of liquid soap, oils and lotions, among others.
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Hammam-Bundle
A bouquet of Hammam products can make for the ultimate gift.
