Back in 2006, Boghossian, the Armenian-Lebanese family of jewelers based in Geneva and known for innovation in jewelry design, decided to open a shop in Beirut’s central district for which an identity was needed. The “Yours purely” tagline and the amethyst color made for a memorable identity in the tradition of luxury brands.
436
-
Boghossian Genève-logo
Making reference to the brand’s sophisticated audience, the logotype is subtly mapped on the horizontal curve of a ring.
-
Boghossian Genève-Stationery and Brochure
-
Boghossian Genève-ArtChronika magazine ad
Yours purely, Boghossian.
Ad for ArtChronika, Russia’s leading art magazine
