Quasar: a massive and extremely remote celestial object, emitting exceptionally large amounts of energy, which typically has a starlike image in a telescope.
The decision to highlight the middle letter in the name might be a departure from logotype norms, but it makes a clear statement about uncompromising quality in this otherwise clinical signature.
The DHP signature uses a variation on a typeface designed by Bauhaus-trained Swiss designer Theo Ballmer in 1928. The letters are set in a way where a perfectly arranged initialism can be extracted.
Creating a blend between the boldest and lightest letters at the beginning and end of each word provides the relatively long name with a notable treatment, highlighting the initials in a quiet and delicate manner.
The Biomass logo makes a clear connection between “bio”, meaning organic in French – a common appellation in Lebanon – and the heart graphic which carries both emotional and health-driven meanings.
